Home Based Online Marketing News Questions I Get
- From: Roger Schoenwald <rwspub@xxxxxxxxx>
- To: hbomn@xxxxxxxxxxxxx
- Date: Sat, 25 Jan 2003 06:20:08 -0800 (PST)
HOME BASED ONLINE MARKETING NEWS
"Helping You To Be Successful Online"
A e-zine publication of
RWS Publishing
Onlinesuccessstrategies.com
January 25, 2003
Go to us online at
http://onlinesuccessstrategies.com/hbomn.htm and
http://onlinesuccessstrategies.com
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Hello Subscribers,
In Today's Issue
1. Marketing Center
2. Scattergun Approach
3. E-Commerce Resources
4. Subscribers 2 Line Ads
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1. Marketing Center
Generally, I get TWO questions over and over...
" I want my own Internet business but have no idea how
to start. Am I too late? Or is there hope for a newcomer
in today's web environment?
"My web business profits are far less than I had
hoped for. Is it all hype or is there really a way to grow
a reliable and consistent income on the Internet?
If you've ever pondered either of those questions, you are
not alone. And today I'd like to share the answers to BOTH
of those important questions, through my new and unique
website...
=========================
If you want to make your living from
the web, this site will show you how...
=========================
As an Online Success Strategies subscriber you are hereby
invited to be
the first to experience my new, one-of-a-kind website...
It's the web's first "step-by-step guide" to generating
reliable,
long-term income online.
And while I can't promise you'll retire next year simply by
clicking to this website, you can certainly do as well as I've
done or even better. (And as most of you know, that isn't too
bad!)
Whether you are new to online business or you've been at it
a while with less success than anticipated, this may be just
what you need and at the perfect time.
Quite simply, it is a unique five-page website where "the real
truth" about doing business online is finally revealed.
With hype and confusion running rampant on the web these
days, it's nearly impossible for a small business to have a
fair chance at success. This site lets you see through all
that hype and confusion. It shows you the steps you need to
take in order to succeed on today's Internet.
So come get the straight scoop right now. As a valued
subscriber, the sooner you visit, the more you'll benefit:
http://onlinesuccessstrategies.com/makealiving
To your success online,
Roger Schoenwald
P.S. It's no secret that web businesses have been closing
their website doors left and right lately. But it IS somewhat of
a secret that tiny web businesses like mine have been
flourishing. If YOU are still not growing YOUR fortunes online,
it is time you started.
And http://onlinesuccessstrategies.com/makealiving
will show you exactly how...
**************************************************
2. This Weeks Success Article
Scattergun Approach
by Bob Osgoodby
A scattergun, or more commonly referred to as a shotgun,
fires many pellets into the air hoping that one or two might
hit the target. Most however miss and fall harmlessly to the
ground.
The scattergun approach in advertising, is when you don't try
to isolate your potential customers from the general population.
While you may find a few people who will buy your product, the
majority of your advertising dollar is being wasted on people
who aren't a potential customer.
When describing a particularly good salesperson, it is often
said they could sell Ice Boxes to Eskimos. Now for those who
may not know what an "Ice Box" is, think of your refrigerator -
the kind you plug in to keep your food cold. Eskimos, of course
live in a very cold climate, and would have little use for a
box to keep ice in.
Some salespeople however have an extraordinary talent, and can
convince someone they absolutely need something, even if they
don't. Now, everyone is not that type of a super salesperson,
and you may have to be a little more realistic.
Are you trying to sell "Ice Boxes" to Eskimos? You may think
that you're not, but if your ads aren't reaching your target
market, then you might just as well be. There's no way you'll
succeed in your business on the Internet, unless you're
selling to your target market!
So what is a target market? Simply put, it consists of people
who may have an interest in what you are trying to sell.
Finding prospects for your target market, whatever it may be,
is not that difficult. A quick way is to do a search on the
web using keywords that would relate to your target market.
This is an ideal place to attempt to develop mutually
beneficial marketing agreements.
Now, don't get me wrong - I am not suggesting you find these
web sites and send them unsolicited commercial email - in
other words "Sp*m". There is software available that will
find these sites by the thousand, and you must resist that
impulse. If however, you send a personal email, suggesting a
symbiotic relationship, few people would take umbrage. The
ideal candidate you might find is not in a competing business,
but in an allied business.
Ezines, by any account, are the absolute best way to isolate
a target market. Most of them sell advertising space, and for
a small investment, you can get your message out to exactly
the potential clientele you are seeking. Find Ezines, which
are of interest to your target market and take out an ad.
Another powerful method is to write an article that would be
of interest to the publisher of an Ezine. Most are hungry for
new and fresh content, and will publish your articles with
your "authors credits" at the end.
You have a much better chance of being published, if you try
to set up an exclusive arrangement with the publisher. Now
this doesn't mean that they are the only one you send the
article to. You may send them your article first, giving
them a chance to publish it, before you send it to others.
If you get to be known as an expert in your field, whatever
it may be, you will find your potential clients approaching
you. Once they do approach you, keep a file of their names
and email addresses. First send them a thank you note. You
can follow that up later with your actual sales messages.
Because you have established a relationship, they will be
more inclined to read what you say.
Notice that you should include their name in the information
you capture as well as the email address. Now when you send
them your offers, you can start it off with their first
name - like "Dear Bob". Most people will take the time to
read something that is that personal, as it immediately
separates your email from all the other junk they receive.
If you don't use the "Scatter Gun" approach, you won't have
to try to sell that proverbial "Ice Box". You have identified
your target market, and your advertising dollars should
generate the desired result.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine
the "Tip of the Day" get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru
Friday. Instructions on how to place your ad are in the
Newsletter. Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
**************************************************
3.This Weeks E-Commerce Resources
THE INTERNET IS A BOTTOMLESS GOLD MINE
if only you know how to do the mining.
Click HERE to see how to make $1000
in the next 5-15 days or simply
increase your online sales by 412%.
http://onlinesuccessstrategies.com/mininggold
'Just thought you should know, there's an affiliate program
that's paying $89.10 for each sale and some folks are walking
away with close to $2,000 every month. Take a look at
http://writeabooknow.com/welcome/write150now/signup.html
Just Beginning Online? Check this popular resource
thousands are using.
http://www.bizweb2000.com/new/d1009/
Want to customize and install a new money making
website that's ready to take orders and pull in profits for
you right now? It doesn't cost you a thing.
http://www.onlinesuccessstrategies.com/pluginprofitsite.html
**************************************************
4. Subscribers 2 Line Ads
(Support our readers. Send your 2 line ad
editor@xxxxxxxxxxxxxxxxxxxxxxxxxxx subject=2 line ads)
Someday long distance is going to be FR##" It's Here
http://www.excelLifestyles.com
Contact Code 27226
To Increase Affiliate Sales and Commissions visit
http://onlinesuccessstrategies.com/affiliatemistakes
Here's How To Earn A Full Time Income Online
http://onlinesuccessstrategies.com/sfi
*****************************************************
Thanks for reading Home Based Online Marketing News!
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(C) Copyright 2003 RWS Publishing
Roger Schoenwald
rwspub@xxxxxxxxxxxxxxxxxxxxxxxxxxx
Your Guide to Online Profits
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx
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