Home Based Online Marketing News Marketing In A Recession (Resend)
- From: Roger Schoenwald <rwspub@xxxxxxxxx>
- To: hbomn@xxxxxxxxxxxxx
- Date: Sat, 5 Jul 2003 06:09:03 -0700 (PDT)
HOME BASED ONLINE MARKETING NEWS
"Helping You To Be Successful Online"
A e-zine publication of
RWS Publishing
Onlinesuccessstrategies.com
July 5, 2003
Go to us online at
http://onlinesuccessstrategies.com/oss.htm and
http://onlinesuccessstrategies.com
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Hello Subscribers,
In Today's Issue
1. Marketing Center
2. Article
**************************************************
1. Marketing Center-Useful Products and Resources
Hate To Commute?
Make a Change!
Work From Home
The International Association of Home Business Entrepreneurs
What you could be receiving this month:
*Terry Dean interview
*Don Reid interview
*6 Special Reports
*6 Special Articles
*Six Figure Income Magazine
*Book of the Month-The Gift of Wealth
*and Much More
Join Today
http://www.quickinfo247.com/2698063/iahbe
The Internet Warriors
The Only Home-Based Marketing Group On The Internet That Has
Actually
Helped Thousands Of People Start Making Money From Their Homes
http://onlinesuccessstrategies.com
**************************************************
2. This Weeks Success Article
GUERRILLA MARKETING IN A RECESSION
By Jay Conrad Levinson
"In a dog-eat-dog economy, the Doberman is boss," said Edward
Abbey, the
author and naturalist. In this regard, the Doberman and the
guerrilla have a
lot in common.
Guerrillas know that they must seek profits from their current
customers.
They worship at the shrine of customer follow-up. They are
world-class experts
at getting their customers to expand the size of their purchase.
In tough
times, guerrilla marketers turn their gaze from strangers to
friends. This
reduces the cost of marketing while it reinforces the customer
relationship.
In any recession, the telephone is a remarkably effective
follow-up weapon
for guerrillas. You certainly don't have to use the phone to
follow up all of
your mailings to customers, but research proves that it always
will boost your
sales and profits. Sure, telephone follow-up is a tough task.
But it works.
Email ranks up there with the phone. It's inexpensive. It's
fast. It lets you
prove you care. It helps strengthen your relationship. And in
your subject
line, you can mention the recession if your offering is in any
way related to
it.
Lean upon your website as well. Instead of telling your whole
story with
other marketing, use that other marketing to direct people to
your site. Then,
use the site to give information and advance the sale to
consummation.
Guerrillas are able to think of additional products and services
that can
establish new sources of profits to them. In a recession or
out, they are on
the alert for strategic alliances -- fusion marketing efforts
with others.
If you sell high-priced items, use the recession as a selling
tool. Explain
to people that during a recession, it is crucial not to waste
money. They
should protect their money by spending it wisely and not making
a mistake,
which can be a financial disaster during a recession. Makes
sense, doesn't it?
Price becomes secondary during hard times; people are searching
for value.
If you offer customers great values -- in the form of more
durable products,
more encompassing services, or long-term economy, you'll earn
higher profits
than if you target your marketing solely to skinflints.
The guerrilla attacks when the competition retreats, and the
attack is
concentrated where the guerrilla offers specific product or
service
advantages.
Retreating companies leave voids in the market, ideal niches for
guerrillas
------------------------------------------------------------------------------
Jay Conrad Levinson is the author of the "Guerrilla Marketing"
series of
books, the most popular marketing series in history with 14
million sold, now
in
39 languages. At his new GuerrillaMarketingAssociation.com,
you'll find a new
source of profit-producing ideas plus a list of 100 marketing
weapons. Join up
for telephone and online access to The Father of Guerrilla
Marketing.)
*****************************************************
Thanks for reading Home Based Online Marketing News!
Please send this on to friends and business associates.
This FREE ezine is sent to those who have requested it.
To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx
(C) Copyright 2003 RWS Publishing
Roger Schoenwald
rwspub@xxxxxxxxxxxxxxxxxxxxxxxxxxx
Guide to Online Profits
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx
__________________________________
Do you Yahoo!?
SBC Yahoo! DSL - Now only $29.95 per month!
http://sbc.yahoo.com
Other related posts:
- » Home Based Online Marketing News Marketing In A Recession (Resend)
