Home Based Online Marketing News Cheap Ways To Promote Your Online Business
- From: Roger Schoenwald <rwspub@xxxxxxxxx>
- To: hbomn@xxxxxxxxxxxxx
- Date: Fri, 4 Jan 2002 16:29:20 -0800 (PST)
HOME BASED ONLINE MARKETING NEWS
"Helping You To Be Successful Online"
A e-zine publication of
RWS Publishing
Onlinesuccessstrategies.com
January 5, 2002
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Hello Subscribers,
The Goals of this newsletter are:
*to keep you posted on new success strategies, techniques
tools and tips that help you to make more money with your
online or home based business or web site
*to notify you of new articles and information from online and
home based business leaders
*to notify you of changes to our web site, new products and
tools to help you profit online
This week we begin our Product Features. This month we
feature the 5 Site Sell products. Today, Make Your Site Sell
2002
Also, a new feature is our weekly marketing article. It's
FREE to you our readers. Check each week for new info
on marketing online. Go to
http://onlinesuccessstrategies.com/article.htm
Take advantage of our subscriber 2 line ad section. Have one?
Send it to editor@xxxxxxxxxxxxxxxxxxxxxxxxxxx subject=2lineads
Have a Good week.
Roger Schoenwald
In Today's Issue
1. Super Cheap Ways To Promote Your Small Business
2. Marketing Product Feature
3. A Good Title Is A Work Of Genius
4. E-Commerce Resources
5. 2 Line Ads
********************
Sponsor 1
FREE Report
How To Make A Killer Monthly Residual Income Just
Getting People to Subscribe To A Free Newsletter
http://www.thewarriorgroup.com/cgi-bin/warriors.cgi?2396
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
1. This Weeks Success Article
Super Cheap Ways To Promote Your Small Business
By Kevin Nunley
Small business owners tend to have a common problem: where can
they go to find effective cheap advertising?
It used to be that a small business' best low-cost advertising
bet was radio. Radio is still quite affordable in many
communities, but ad rates have gone through the roof in many
others.
This leaves lots of small businesses with nowhere to go for
local
advertising. Fortunately, America's oldest form of mass media
is
coming to the rescue. Many cities are seeing a big return of
neighborhood newspapers.
Small neighborhood papers focus on a particular part of town.
They carry news on events within a few mile radius of their
readers. Neighborhood papers also work hard to appeal to
businesses in their immediate area.
One consumer told me she pays closer attention to ads in her
neighborhood paper. "I know they're all a very short drive
away.
The big daily paper is advertising stores that are an hour or
more away," she said.
Neighborhood papers not only feature far lower rates than larger
papers, they let you tightly focus on a particular part of town.
Specific neighborhoods feature specific income levels and
lifestyles. This helps you target your ads more than you can
with
other kinds of local advertising.
Direct Response TV is also a great place to find cheap
advertising. Just like any other kind of direct response
marketing, television's response rates can be low. But there
are
so many people watching TV that it doesn't take a very high
response rate to keep you awash in sales.
Nothing gets direct response on TV like infomercials. The best
feature exciting video on a popular subject related to the
product being sold. The product is marketed during the
program's
six minutes of commercials. Three two-minute commercials are
common.
Shop for infomercial space during off-peak times. Late at night
and weekends are best. Even though these times aren't big
ratings- getters, the total numbers of people watching can still
be impressive.
Look for especially low prices in smaller markets and on cable
TV
outlets. Thirty minutes can sometimes go for as low as a few
hundred dollars.
Save on product costs by hiring a small, capable one or two-
person production house.
Internet advertising also tends to be cheap, but it can take
quite a bundle to keep your messages consistently in front of a
lot of prospects. Buying audience for your website is almost
always an expensive proposition.
One way to stretch your reach on the Internet is to team up with
other businesses that are reaching a lot of prospects with
advertising. Have them include your ad, banner, link, or (even
better) article on their website or in their advertising.
Watch for web-based businesses that advertise frequently in top
ezines, in card decks, on TV, and in magazines. Get mentioned
on
their site and harvest some of the benefit of their aggressive
ad
campaign.
You are more likely to receive cooperation from businesses that
have clients similar to yours. Show the business how you offer
a
valuable product or service their customers will appreciate.
Including you on their site must be a benefit for them.
Many intense Internet advertisers are looking for ways to defray
their marketing expenses. Offer to pay a portion of the cost in
exchange for being included in ads and on their site.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
mailto:kevin@xxxxxxxxxxxx or (801)328-9006.
*****
Sponsor 2
===> LOOKING TO INCREASE YOUR BUSINESS?
<===Just Fill In A Few Blanks And PRESTO...
You?ve Just Created A Powerful, Money-Making Sales Letter --
*Without* Writing!Stop Writing Sales Letters The Hard Way!Check
out
http://www.InstantSalesLetters.com/?11520
******
2. Marketing Product Feature
From Our Internet Marketing Center
Site Sell Products
Starting a major new business on the Net? Want to improve upon
results from an existing Web presence? Or merely looking to
build a solid second income stream?
Site Sell Products are relevant, clearly written, complete, easy
to follow, effective and last but not least affordable.
Make Your Site Sell! 2002
No book, no manual, no training program comes close to Make Your
Site Sell! 2002 in showing you how to SELL on the Web. From
Product to Online Stores, from Site-selling to Traffic-building,
it?s all here in this book. And it all works...
This is not theory -- MYSS! 2002 is packed with lessons learned
from the school of hard knocks. Its easy-to-understand approach
is evergreen, ever-valid.
MYSS! 2002 is your complete, use-as-you-need-it, e-biz resource!
MYSS! 2002 is divided into four ?content volumes?...
1) Site-Selling Volume (the Main Volume) -- everyone worries
about traffic. But if your site doesn?t SELL, you waste all that
nice traffic. Learn how to increase your sales site?s Conversion
Rate.
2) Product Volume -- everything you need to know about
developing, evaluating, positioning, pricing, and testing
products for the Web.
3) Store Volume -- covers the process of selling multiple
products online, from ten to a thousand or more SKUs (Stock
Keeping Units). Learn how to design your
online store effectively and to maximize usability.
4) Traffic Volume -- follows the ?what works and what doesn?t?
approach to building targeted traffic (especially in the
ever-evolving Search Engine world). It covers all
the online and offline ways to build a steady stream of
motivated buyers to your site.
The bottom line on e-commerce...If you have a great product, and
a site that SELLS, and can bring targeted traffic
to your site cost-effectively, you will succeed. There are no
other variables.
MYSS! 2002 covers it all -- it?s your ultimate reference book.
Go To http://www.sitesell.com/rwspub.html
*****
3. Another Success Article for You
A Good Title Is A Work Of Genius
http://onlinesuccessstrategies.com/isl.htm
*****
4. This Weeks E-Commerce Resources
Long Distance As Low as 4.5 cents
Reliable and Affordable Tel Com Services
http://ld.net/?rwspub
Jammed Packed Shopping Site Great Prices
Discounts on Books, Electronics and more
http://onlinesuccessstrategies.com/amazon.htm
What's Your Biggest E-Commerce Need?
This site has the resources to answer
your questions.
http://wilsonweb.com/a/go.to/rwspub
The First no-hype, step-by-stepGuide to
Making a Living from the Internet.
http://www.make-a-living-online.com/?d08048
Why You Should be a Marketing Warrior
http://onlinesuccessstrategies.com/warriors.htm
*****
5. Subscriber 2 Line Ads
Support our fellow readers.
Fresh - responsive Email Leads - CHEAP
http://www.home-business-woman.com/leads.html
Everything you want from the net ~ 5 free ads a week ~ 24 audio
d/loads ~
Plus More All 4 FREE!
wwndirect@xxxxxxxxxxxxx?subject="subscribe"
Anyone Can Start A Successful Business Online...Find Out How
http://www.bizweb2000.com/new/d1009/
Find out how FULL-CIRCLE SUCCESS can change your life at:
http://www.quickinfo247.com/2698063/FCS
How Much Is One Good Sales Letter Worth To Your Business?
http://www.instantsalesletters.com/?11520
*****************************************************
Thanks for reading Home Based Online Marketing News!
Please send this on to friends and business associates.
This FREE ezine is sent to those who have requested it.
To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx
(C) Copyright 2002 RWS Publishing
Roger Schoenwald
rwspub@xxxxxxxxxxxxxxxxxxxxxxxxxxx
Your Guide to Online Profits
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx
__________________________________________________
Do You Yahoo!?
Send your FREE holiday greetings online!
http://greetings.yahoo.com
Other related posts:
- » Home Based Online Marketing News Cheap Ways To Promote Your Online Business
