HOME BASED ONLINE MARKETING NEWS "Helping You To Be Successful Online" A e-zine publication of RWS Publishing Onlinesuccessstrategies.com September 29, 2001 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hello Subscribers, Here is a great updated resource. MYSS 2002 What are the major benefits of MYSS! 2002? i) Cost. At CAD$39.95 (just under US$25), MYSS 2002! is a fraction of the cost of our competitors' products. Existing MYSS! owners can upgrade for the minimal fee of CAD$14.95 (yes, less than US$10!). ii) MYSS! 2002 is the complete e-commerce package -- whether you're building an affiliate business or selling hundreds of SKUs directly from a Web site. If you need to increase Conversion Rates or want to attract more site traffic, MYSS! 2002 is for you. No other course, book, or manual covers *everything* in such detail. iii) Current -- Fresh off the digital presses, MYSS! 2002 reflects current, cutting edge ideas and techniques. iv) Proven Track Record -- MYSS! is well-respected for its high quality info/low price. It set the benchmark for OVERdelivery. MYSS! 2002 maintains the tradition and, in turn, makes your PREselling efforts a whole lot easier. v) The Summary... MYSS! 2002 is an essential purchase for ANYONE who sells/ PREsells online (no matter what the product happens to be), or who is thinking about generating an income from the Internet. It's a user-friendly reference tool that has no match. If there is only one "MUST OWN (AND USE!)"resource package, it's MYSS! 2002. Get more now at http://onlinesuccessstrategies.com/sitesell.htm Roger Schoenwald In Today's Issue 1. Give Your Affiliate Program A Lift 2. How to Get Motivated 3. HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS 4. E-Commerce Resources 5. Classifieds ******************** Sponsor 1 My newest 119-page ebook is A Merchant's Guide to E-Commerce Payment Gateways, a must if you are trying to figure out what payment gateway to get, and how this piece fits with the other pieces of your online venture. In this report I recommend several gateways, and tell you about a total of 90. You also get candid user feedback from 70 readers. I sell this for $29.95 http://onlinesuccessstrategies.com/wilsonweb.htm ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Affiliate Marketing Article Give Your Affiliate Program A Lift http://onlinesuccessstrategies.com/affiliate.htm Internet Marketing Article How to Get Motivated http://onlinesuccessstrategies.com/successnet.htm This Weeks Success Article HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS Copyright 2001 By Bob Leduc An obvious way to increase sales is to attract more prospects to your business. But it's easier and less expensive to increase sales by converting more of the prospects you're already getting into customers. Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures any business can implement quickly for little or no cost. 1. DRAMATICALLY IMPROVE YOUR OFFER Most prospects who take the time to consider your product or service would like to buy from you. But they decided other things they want are either more important or more urgent. One way to capture many of these sales is to dramatically improve your offer. Create a "good deal" that's so enticing it becomes their first choice. You don't have to reduce your price to improve your offer. Instead, simply load your offer with bonuses. Whatever you offer as a bonus must have a high perceived value to your customers -- even if it costs you little or nothing. Loading your offer with bonuses is an effective motivator even when you increase the price of your offer to cover the additional cost. IMPORTANT: Always include an expiration date for your special offer. Give prospects the choice to either accept your offer within a short time or forfeit it. This will motivate many prospects to delay some other purchase so they can buy your product or service now. TIP: To create an absolutely irresistible offer -- include a special discount price AND a set of valuable bonuses in your offer. 2. DEVELOP A FOLLOW UP SYSTEM Most prospects won't buy the first time they hear about your product or service. You can increase your total sales by 50 percent or more if you periodically follow up with them. Your follow up procedure can be as simple as contacting previous prospects every month or two with a new offer. Or it can be more elaborate such as publishing a weekly newsletter with information and articles related to your product or service. PROBLEM FOR INTERNET MARKETERS: Many visitors to your web site want what you offer -- but they're not ready to buy right now. You can't follow up with them if they click away from your site before you find out who they are and how to contact them. THE SOLUTION: Post a free offer on your site for something valuable to prospects in your targeted market. Deliver it ONLY by email. This enables you to capture the email address of each visitor who requests it. For example, offer a free subscription to your email newsletter if you publish one. Otherwise, offer a special report, a source list or other valuable information they cannot get anywhere else. TIP: Try to get each prospect's first name too. Use it to personalize your follow up messages. People can't resist reading something that's personally addressed to them. You'll never be able to convert every prospect into a customer. But you can convert more of them than you do now by implementing these 2 procedures. And... these additional sales will be very profitable because you don't have to spend more money on advertising to get them. Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... mailto:BobLeduc@xxxxxxx?subject=Postcards Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ***** Sponsor 2 WANNA MAKE YOUR LIVING FROM HOME? Let a guy who makes six figures a year from his home PC, show you how simple it is. Read this free, step-by-step guide and discover how YOU can start Making a Living from the Web TODAY... http://www.make-a-living-online.com/?d08021 ****** This Weeks E-Commerce Resources What's Your Biggest E-Commerce Need? This site has the resources to answer your questions. http://wilsonweb.com/a/go.to/rwspub The First no-hype, step-by-stepGuide to Making a Living from the Internet. http://www.make-a-living-online.com/?d08048 Planning Your Internet Marketing Strategy http://onlinesuccessstrategies.com/amazon.htm Online Catalog of Resources http://onlinesuccessstrategies.com/catalog.htm ***** Classifieds Want to avoid losing money online like most people do? I'm here to help YOU! Get Yanik Silver's eBook Million Dollar E-mails (A $17 Value) Get Marketing HOT Tips, Top Profit-Makers and TrafficTools, E-Resources, and much, much more. 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Limited time to get this FREE! http://ident26180.listbot.com ADVERTISING available in The Ultimate Publications mailto:ide26180@xxxxxxx?subject=ADRATES/1 ***** Why You Should be a Marketing Warrior http://onlinesuccessstrategies.com/warriors.htm ***** ONLINE MARKETING TIPS FOR BEGINNERS: HOW TO BUILD A PROFITABLE ONLINE BUSINESS IN 90 DAYS.. http://www.beginnersguidetoecommerce.com/cgi/at.cgi?a=139097 ***************************************************** Thanks for reading Home Based Online Marketing News! Please send this on to friends and business associates. This FREE ezine is sent to those who have requested it. To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx (C) Copyright 2001 RWS Publishing Roger Schoenwald Publisher http://onlinesuccessstrategies.com publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx __________________________________________________ Do You Yahoo!? Listen to your Yahoo! Mail messages from any phone. http://phone.yahoo.com