[guispeak] New Focus Braille Displays and Lower Price for Users

  • From: "Chris McMillan" <chrismcmillan@xxxxxxxxxxxxx>
  • To: <guispeak@xxxxxxxxxxxxx>
  • Date: Tue, 30 Nov 2004 19:15:09 -0500

Dear List:

Well Braille Display's at a more affordable price.  

Good for FS.  


Christopher McMillan
chrismcmillan@xxxxxxxxxxxxx             E-mail
christophermcmillan@xxxxxxxxxxx MSN Messanger
203 934 5468                            Home Number
203 444 5661                            Cell Phone

-----Original Message-----
From: Marketing [mailto:marketing@xxxxxxxxxxxxxxxxxxxxx] 
Sent: Tuesday, November 30, 2004 6:31 PM
To: chrismcmillan@xxxxxxxxxxxxx
Subject: Press Release: Freedom Scientific Announces New Focus Braille

Sales Contact: Bryan Carver, Inside Sales Director
Media Contact: Brad Davis
Blind/Low Vision Group
800-444-4443 or 727-803-8000

The Latest Freedom Scientific Braille Displays Set a New Standard of

(St. Petersburg, Florida November 29, 2004) - Freedom Scientific today
announced for worldwide distribution two new additions to its Focus line of
refreshable braille displays. The Focus 40 and Focus 80, with 40 and 80
cells of braille respectively, combine exceptionally low price with design
features based on feedback from our extensive customer base. These two
streamlined displays address users' requests for an ergonomic control layout
that more naturally fits the placement of the hands. The design also
includes navigation that is easy to learn and customize. 

Freedom Scientific has placed particular emphasis on the feel of the
braille, eliminating seams in the reading surface, resulting in a
presentation that is more like paper braille. 

?First time users of the Focus 40 and Focus 80 invariably comment on the
smooth, crisp feel of the braille,? said Dr. Lee Hamilton, CEO of Freedom
Scientific. ?Our customers told us that they wanted a more ergonomic control
layout, a braille display that felt like paper, and lower prices. Our new
Focus Braille Displays address all these customer requests and set a new
industry price benchmark: retailing for 35% less than the industry average
and over 40% less than the most recently announced competitive braille

The two new products are priced at $3,495 and $6,995. Freedom Scientific is
accepting orders, and the new braille displays are currently shipping.

?Refreshable braille displays open a world of opportunity in education and
the workplace,? said Brad Davis, Vice President of Freedom Scientific. ?We
are particularly proud to once again lead the industry in making this
important solution for the blind available to more users.? 

About Freedom Scientific
Freedom Scientific is the world's leading manufacturer of assistive
technology products for those who are blind and products for the special
education and learning disability markets. Freedom Scientific® is a
registered trademark in the United States and/or other countries. 

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  • » [guispeak] New Focus Braille Displays and Lower Price for Users