[gender-it] games women play
- From: Arun Mehta <arunlists@xxxxxxxxxxxx>
- To: gender-it@xxxxxxxxxxxxx
- Date: Fri, 22 Jul 2005 23:01:09 +0530
Sonja van Kerkhoff wrote:
Women in Games 2005 Conference, Dundee, Scotland.
http://www.womeningames.com/
Thanks, Sonja.
interesting article also at
http://www.forbes.com/business/feeds/ap/2005/07/22/ap2152884.html,
reproduced below. The article mentions Sims: which other games are
popular among women, and why? Lots of people don't care for
shoot-em-ups, but what is the alternative. Me, I play card games and
pinball. Definitely old fashioned.
Arun
Programmers: Video Games Need Female Touch
07.22.2005, 11:48 AM
Tara Teich enjoys nothing more than slipping into the role of a female
video game character. But the 26-year-old software programmer gets
annoyed by the appearance of such digital alter egos as the busty tomb
raider Lara Croft or the belly-baring Wu the Lotus Blossom of "Jade
Empire."
Don't even get her started on the thong-bikini babes that the male
gunmen win as prizes in "Grand Theft Auto," which was sent to stores
with hidden sex scenes left embedded on the discs by programmers.
Rockstar Games belatedly took responsibility for the scenes this week
after the industry's ratings board re-rated the game "Adults Only."
"I wish they were wearing more clothes," says Teich, a lifelong game
enthusiast who now helps create games. Why, she asks, must women in
video games always look like Las Vegas show girls?
Tammy Yap, a game programmer for six years, once asked that of a
colleague - after all, the skimpy clothing and exaggerated body parts
might offend some women, she told him. His response: "What difference
does it make? Women don't play video games."
The data on who plays games are actually quite consistent - men account
for 70 percent of the players of games written for consoles (such as
Xbox and PlayStation2), says Schelley Olhava, an analyst with the
research group IDC. "Those numbers have changed little in the past seven
years," she says.
Women could be a rich area for growth - if the $10 billion video game
industry figures out what games they want. But their point of view often
goes unheard.
"There's no question that we need more diversity," says Justin Della
Rocca, executive director of the International Game Developers
Association. "We're saying that we need to grow the business and broaden
the audience and yet the game creators are still mostly young white males."
It's not just about good intentions.
The decision by the Entertainment Software Rating Board to require an
"Adults Only" rating for "Grand Theft Auto: San Andreas" could cost
Take-Two Interactive Software Inc., Rockstar's parent company, more than
$50 million this quarter alone.
Controversy over the amount of sex and violence in video games has raged
for years. With games rated "M" for mature proving to be reliable top
sellers, the industry has become synonymous with blood-spattered
shootouts and voluptuous vixens. With such a reputation, it isn't easy
to attract female job candidates, insiders say.
While Olhava says 10 percent of all software engineers in the technology
industry are women, that figure is just 4 percent in the video game
field, according to Della Rocca.
"I've never worked with another woman programmer," says Yap, 28, who has
been at three companies in six years. She likes her male co-workers at
Midway Home Entertainment Inc. in San Diego, but "sometimes it gets
lonely."
Video game companies may remain a man's world for years to come.
In May, the University of Derby in Great Britain launched a
game-programming course with financial backing from Microsoft Corp.
All 106 applicants were male. And at the University of Southern
California's school of engineering, it's not unusual to see classes in
video game programming without a single female student, says Anthony
Borquez, director of education for USC's Integrated Media Systems Center.
"The perception is that video games are just shoot-em-ups with
half-naked women running around," Borquez says. "A lot of women think
that there isn't much video game content for them."
Marketing efforts by the software companies seem to reinforce that
perception, Yap says.
"Game magazines have women wearing bikinis on the cover," she says.
"They are obviously targeting men. There's nothing wrong with that, but
that approach isn't going to attract many women."
Born in Singapore, Yap began writing software code at the age of 10, and
grew up playing games from a more innocent era, such as Lode Runner,
Burger Time and Pac-Man.
After graduating from the Massachusetts Institute of Technology, she was
approached by several large game makers but thought of getting out of
the business. Being the only woman in her department made her
self-conscious.
"Sometimes I felt like I had to prove myself," she says.
Says Teich, who works for Mad Doc Software LLC in Lawrence, Mass.: "I
think you need a certain temperament. In some ways you are in a guys'
club ... you've got to be able to take your share of joking."
Teich and Yap say the industry doesn't have to be so male-oriented. They
cite the success of "The Sims," a decidedly nonviolent role-playing
game, as proof that tapping into the women's market means big bucks.
Redwood City, Calif.-based Electronic Arts Inc. has sold more than 54
million units of the Sims, generating more than $1 billion in sales
since it launched in 2000. It's the best-selling PC game of all time,
and about 55 percent of the buyers were women, says EA spokeswoman Tammy
Schachter.
She also notes that there were more women on the Sims' development team
than on most of EA's video games.
There are signs that companies are trying harder. The game developers'
association holds seminars to discuss the issues of female recruitment
and retention. Electronic Arts, which endowed a chair at USC for the
study of interactive entertainment in February, sponsors a scholarship
for female high school students to attend a computer programming camp at
the school.
Last year, the summer camp failed to attract a single female. This year,
eight of the 28 students are young women.
"We're definitely very motivated to find more ways to get women into the
industry," Schachter says. "This is part of a plan to build out the
talent pipeline over the long term. This is not something we can solve
overnight."
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