ha! then I would have to give everyone a gift! LOL
On Sun, Sep 15, 2019 at 12:17 PM Dan Rosenstein <rabbirosenstein@xxxxxxxxx>
wrote:
Suggestion. Consider contacting them that you are sending a gift to all
your supporters and you noticed we don’t have your snail mail address.
On Sun, Sep 15, 2019 at 2:04 AM Kate Hallgren <kate@xxxxxxxxxxxx> wrote:
I was thinking about this and realized that a lot of nonprofits probably
don't have as many street addresses as they used to. We have street
addresses for our donors, but we have a much bigger audience that
subscribes to our newsletters which come out via email. We don't have their
street addresses because when they sign up, they only have to enter their
email address. We could ask them for their street address too, but most
people are reluctant to do that and don't want to be bothered with phone
calls or getting stuff in the mail. The only way we can reach them is via
an email campaign.
On Fri, Sep 13, 2019 at 1:20 PM Dan Rosenstein <rabbirosenstein@xxxxxxxxx>
wrote:
Well I understand the hesitancy to avoid direct mail. It’s cheaper,
quicker and less costly to email. And easier!
But different donors respond differently. And you have many more options
when physically mailing. An email may go to spam or an old email address.
With direct mail you can change packaging. You can get change of
mailing address. And the envelope might be sitting around when the donor
has time to focus on it as opposed to someone getting an email at an
inconvenient time and they don’t go back to refer to it. You can also mail
physical gifts etc
Nevertheless, direct mail only works when done right. And it needs to be
done often.
The answer is a successful organization does BOTH. And does both well.
Can not rely on email alone and can’t only mail once a year. Both are
crucial.
I’ve never used him, but Jerry is from what I hear a good partner in
this effort.
Shabbat shalom
Dan Rosenstein
Executive Director
The Hebron Fund
Hebronfund.org
On Fri, Sep 13, 2019 at 12:22 PM Kate Hallgren <kate@xxxxxxxxxxxx>
wrote:
I'm not convinced. I throw all direct mail right into the recycle bin.
Many of my friends do too. Maybe older generations will open direct mail. I
doubt tthat younger generations do and they will be our target population
as they age.
Once people realize they are missing out on things, they will start
reading your emails. Make your emails short, attractive and easy to read.
Write something catchy in the subject line. I scan my shul's newsletter
every week just to see if anything special is going on, plus they include
Shabbat times which is nice for me and the Torah portion of the week.
I don't think there is a magic formula for getting people to open
emails. Videos and photos seem to help. Maybe try other communication
channels like Facebook and Twitter.
I don't know what is considered an average open rate for emails. Could
be that 20% is pretty good.
Good luck!
On Mon, Sep 9, 2019, 17:31 arnie draiman <ajdraiman@xxxxxxxxx> wrote:
one suggestion I can make is to think about "old school"
Direct Mail is back! if you want ideas even for upcoming rosh hashana
campaigns, contact gerry - he is someone i have worked with for 15+ years.
honest, trustworthy, and knows his stuff. the link to his pdf letter of
explanation, what he offers, and his contact info is here:
http://draimanconsulting.com/wp-content/uploads/2019/09/Porath-USA-Fundraising-Letter.pdf
arnie draiman
050-515-6776
www.draimanconsulting.com
On Mon, Sep 9, 2019, 16:24 FreeLists Mailing List Manager <
ecartis@xxxxxxxxxxxxx> wrote:
frforum Digest Mon, 09 Sep 2019 Volume: 05 Issue: 061
In This Issue:
[Fundraisers Forum] email advice question
----------------------------------------------------------------------
From: "Jablon, Shmuel" <sjablon@xxxxxxxxxxxxxx>
Date: Mon, 9 Sep 2019 16:24:07 +0300
Subject: [Fundraisers Forum] email advice question
Shalom to all!
Here's a practical question that I'm hoping some people can advise me
on.
At Shapell's/Darche Noam (We are a 41 year old Yeshiva/Midrasha in
Yerushalayim for students in their 20's and 30's), we are trying to
figure
out how to get more people to open our emails. Typically we have
about a 20
percent open rate. And we often hear, “I didn’t know about....”
Right now we send:
1 a weekly ebulletin to alumni, donors and parents that includes
links to
shiurim, Mazal Tov announcements, news and other announcements.
2 a weekly 5 minute video shiur
3. Any special announcements (eg- programs, Rabbis visiting specific
communities, urgent lifecycle items, the occasional request for
funds).
We are able to segment by location, as well as category (alumni,
donors,
Rabbis/mekarvim, etc)
There are weeks when people could get 3-4 emails from us.
Our overall list has about 5,000 people. About 25% live in Israel.
We do have separate WhatsApp groups for alumni in Yerushalayim and Bet
Shemesh, as well as for people who get a weekly WhatsApp shiur from
the
Rosh Yeshiva.
I would love advice on how we can get more people to read/view what we
send.
Thanks
Shmuel Jablon
*Shapell's/Darch*é
*Noam*
02-545-0808
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