[Fundraisers Forum] Re: The Role of Face Book

From: Hannan Serphos <hannan@xxxxxxxxxxx>
To: arnie draiman <ajdraiman@xxxxxxxxx>, Fundraisers Forum <frforum@xxxxxxxxxxxxx>
Date: Thu, 2 Jul 2020 16:34:12 +0000

Thank you Arnie for your comments.
Organic work may well work for some amutot. But its scope and reach is always
way under what can be achieved via professionally done PPC.
Here are some advantages that you get only through investing a budget (which
can be modest):

  *   Segmentation of target market combined with call for action (like making
a donation online)
  *   Active work with remarketing and data based audiences
  *   Very accurate tool for performing analytics and analysis through which
you can do good optimization of conversions (like from lead to donor)
  *   PPC is about 20 times more effective than organic in creating conversions
  *   PPC is most suitable for NGO’s that want to generate online donations.
We have dozens of examples of NGO’s for which PPC pays off big time 😊

Shabbat shalom,
Hannan.

[mail_hannan (8)]

From: frforum-bounce@xxxxxxxxxxxxx <frforum-bounce@xxxxxxxxxxxxx> On Behalf Of
arnie draiman
Sent: Thursday, 2 July 2020 10:08
To: Fundraisers Forum <frforum@xxxxxxxxxxxxx>
Subject: [Fundraisers Forum] The Role of Face Book

i agree with sharona. and i think hanan is wrong about having to pay and have a
budget for this.

as i said earlier, i just gave a webinar about this topic and gave dozens of
examples of how to do social media for free, professionally, and without
investing money.  for many non-profits, it can be done. and it can be done well.

the added expenses of a budget for social media rarely pay-off in any
significant way above the myriad of free options out there.

--
arnie draiman
050-515-6776
www.draimanconsulting.com<http://www.draimanconsulting.com/>
"One Hour Free Consulting"

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References:
- [Fundraisers Forum] The Role of Face Book
  - From: arnie draiman

[Fundraisers Forum] Re: The Role of Face Book

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