[fclfc] FW: Kroger Health Offers Free Telenutrition Service to Promote Healthy, Affordable Eating
- From: "Estabrook, Brian A." <baestabr@xxxxxxxxxxxxxxxxxxxxxx>
- To: "fclfc@xxxxxxxxxxxxx" <fclfc@xxxxxxxxxxxxx>
- Date: Fri, 22 May 2020 18:06:47 +0000
FYI, please share throughout your networks.
From: McCormick, Amy D
Subject: FW: Kroger Health Offers Free Telenutrition Service to Promote
Healthy, Affordable Eating
Good morning. Sharing 😊
Have a great day,
Amy McCormick | Corporate Affairs Manager
The Kroger Co.
office: 614-898-3256
May 21, 2020
[Kroger Health Offers Free Telenutrition Service to Promote Healthy, Affordable
Eating]
Kroger Health Offers Free Telenutrition
Service to Promote Healthy, Affordable Eating
Dietitian-led service helps customers manage new eating routines during
the COVID-19 pandemic
CINCINNATI (May 21, 2020)—Kroger Health, the healthcare division of The Kroger
Co. (NYSE: KR), today announced a free telenutrition
service<https://parsley.kroger.com/PoliteMail/default.aspx?page=2PIf1gsB1k2OIg_r8Czo-A&ref_id=qjM9yPC0dE6TlLSORhCWlQ>
to help Americans shop for, prepare and enjoy healthy fresh and non-perishable
foods during the COVID-19 crisis. The free telenutrition service is the latest
offering from Kroger Health’s Food as Medicine platform.
During the pandemic, customers’ shopping styles, cooking preferences and eating
routines have shifted. According to a customer trends report developed by
84.51°, Kroger’s data science and analytics business:
* 51% are cooking and baking more often than before the crisis, while 45%
are cooking the same amount. Just 4% are cooking less often;
* 40% say they are eating more comfort and indulgent foods;
* 40% of customers say they have purchased more packaged foods than they
usually do; and
* 46% of customers say they are snacking more throughout the day.
To help customers manage and navigate the new normal, Kroger Health’s
telenutrition service offers:
* A complimentary virtual consultation with a registered dietitian via a
two-way video chat;
* Personalized support and plans for individuals and families — whether
cooking for the first time, experiencing tighter budgets or navigating reduced
access to fresh or favorite foods;
* Management of food-related health concerns, including weight maintenance
or loss, gastrointestinal conditions and eating disorders, and nutrition plans
associated with fertility, oncology and more.
“The COVID-19 pandemic has changed shopping, cooking and eating routines for
households across America,” said Jim Kirby, Kroger Health’s senior director.
“Many families and individuals are for the first time exclusively relying on
cooking for meals, some with limited budgets and nutrition knowledge. Through
Kroger Health’s telenutrition service, our dietitians are providing free
personalized nutrition advice to help our customers shop for and prepare
delicious and affordable nutritious meals.”
The telenutrition service will remain free1 for all customers through the
pandemic, including Medicare and Medicaid patients. Customers can schedule
unlimited visits with the code “COVID.” To learn more about the telenutrition
service or to sign up, visit
http://www.krogerhealth.com/telenutrition<https://parsley.kroger.com/PoliteMail/default.aspx?page=YvcFMOCk3ECbwE0OXa97hA&ref_id=qjM9yPC0dE6TlLSORhCWlQ>.
About Kroger Health:
Kroger Health, the healthcare arm of The Kroger Co., is one of America's
leading retail healthcare organizations, with over 2,000 pharmacies and 200
clinics in 35 states serving more than 14 million customers. Our team of 22,000
healthcare practitioners - from pharmacists and nurse practitioners, to
dietitians and technicians – are committed to helping people live healthier
lives. We believe in practicing at the top of our licenses and enabling “food
as medicine” to help prevent disease before it starts. Learn more at
www.krogerhealth.com<http://www.krogerhealth.com>.
About 84.51°
84.51° brings together customer data, predictive analytics, and marketing
strategy to drive sales growth and customer loyalty for Kroger and more than
300 consumer-packaged-goods companies in the U.S. Our programs achieve business
objectives by driving awareness, trial, sales uplift, earned media impressions
and, ultimately, customer loyalty. Using a sophisticated, proprietary suite of
tools and technology, we turn customer data into knowledge, resulting in a more
enlightened, more personal, dynamic approach to putting the customer at the
center of every business decision.
About The Kroger Co.:
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our
Purpose: To Feed the Human Spirit®. We are, across our family of companies,
nearly half a million associates who serve over 11 million customers daily
through a seamless shopping experience under a variety of banner
names<https://parsley.kroger.com/PoliteMail/default.aspx?page=Kc3H67kEOUK7ipsbS6omcw&ref_id=qjM9yPC0dE6TlLSORhCWlQ>.
We are committed to creating #ZeroHungerZeroWaste communities by 2025. To
learn more about us, visit our newsroom
<https://parsley.kroger.com/PoliteMail/default.aspx?page=gf8a1BJn9EG41L0QjfjfkQ&ref_id=qjM9yPC0dE6TlLSORhCWlQ>
and investor relations
site<https://parsley.kroger.com/PoliteMail/default.aspx?page=cwy9kr707ESe8s_bSDoxYA&ref_id=qjM9yPC0dE6TlLSORhCWlQ>.
1The free telenutrition service is not conditioned on the purchase of items or
future services.
-30-
Contacts
Media: Kristal Howard, (513) 762-1304
Investors: Rebekah Manis, (513) 762-4969
[cid:image002.png@01D62F57.932230C0]
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Kroger Health Offers Free Telenutrition Service to Promote Healthy, Affordable Eating.pdf
Description: Kroger Health Offers Free Telenutrition Service to Promote Healthy, Affordable Eating.pdf
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