Samsung prepares to launch flagship smartphone
Samsung is expected to unveil its next flagship smartphone today, its first
since the tech giant was forced to recall its Note7 device in late 2016 over
fire and safety fears.
The Korean company is believed to be preparing the Galaxy S8 for launch at
events in New York and London, with reports suggesting it will come in two
sizes and feature a larger screen.
It will be the first flagship phone the firm has released since its Note7
phablet was withdrawn from sale in October following multiple reports of the
device overheating and exploding, a fault eventually attributed to battery
issues by an internal investigation.
The incident reportedly cost Samsung more than â¬3.4bn and also drew criticism
from environmental groups over what the company planned to do with the more
than 4 million unused devices, which the company has since revealed it will
refurbish and sell "where applicable" in order to reduce environmental impact.
Some of Samsung's Galaxy Note 7 smartphones.
The expected launch of the S8 is being regarded by the technology industry as a
chance for the company to regain its footing after concluding its investigation
into the Note7 incident, which found two faults in the device's battery.
Samsung boss DJ Koh said at the time that he "deeply apologised" to Samsung
customers, and that the internal investigation which also led to the creation
of new stringent safety tests for the company's phones was the "first step to
regain your (customer) trust".
Last week, the tech giant unveiled its new artificial intelligence-powered
virtual assistant, Bixby, which is expected to feature in the new smartphone
and Samsung claims is able to understand context and offer broader levels of
help to users than its rivals, which include Amazon's Alexa, Google Assistant
and Apple's Siri.
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