Apple has arrived on the music streaming scene with the launch of Apple Music
in what's seen as the start of a streaming war with Spotify and other
competitors.
The company's latest service is coming to iPhone, iPad, iPod Touch, Mac and PC
on June 30 in 100 countries, before hitting Apple TV and Android phones in the
autumn.
In addition to offering millions of tracks to stream and curated playlists from
the iTunes library, Apple Music will be supplemented by a radio station called
Beats1.
Beats1 will broadcast around the globe 24 hours a day from three cities - Los
Angeles, New York and London - with DJs such as Zane Lowe.
Apple Music aims to differentiate itself from its competitors with advanced
music selection algorithms.
A feature called For You will scan the user's music collection and serve them
with relevant recommendations, with added accuracy thanks to a layer of human
curation.
Artists will also be able to use Apple Music to talk directly to their fans and
share exclusive content through a service called Connect. Pharrell and Drake
are among the musicians on board at launch.
Apple Music will support Siri on iPhone, allowing users to make track requests
through vocal commands. Users can even ask the software to play the top song
from a specific year.
"We love music, and the new Apple Music service puts an incredible experience
at every fan's fingertips," said Apple's Eddy Cue.
"All the ways people love enjoying music come together in one app - a
revolutionary streaming service, live worldwide radio and an exciting way for
fans to connect with artists."
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