[ebooktalk] Re: QUICK TURN AROUNDS
- From: "Steven Bingham" <steven.bingham1@xxxxxxxxxxxx>
- To: <ebooktalk@xxxxxxxxxxxxx>
- Date: Thu, 18 Jul 2013 17:56:58 +0100
Company histories can be very good particularly if some of their products
are household names. They're a bit like local history books. If they're
written by someone who is really involved they should be able to carry the
reader along. If, on the other hand, the author is just going through the
motions or been contracted to do the job they can be dreadfully dull.
Steve
From: ebooktalk-bounce@xxxxxxxxxxxxx [mailto:ebooktalk-bounce@xxxxxxxxxxxxx]
On Behalf Of Ian Macrae
Sent: 18 July 2013 15:40
To: ebooktalk@xxxxxxxxxxxxx
Subject: [ebooktalk] Re: QUICK TURN AROUNDS
I have a feeling that too is quite an interesting story Shell. Think I
heard a radio doc about it. .
On 18 Jul 2013, at 15:27, Shell wrote:
It sounds absolutely rivitting Ian. Don't know how I'm going to save it till
later in the month. LOL!
I picked up a book on the history of Clarke's shoes today and thought, well,
I don't think anyone will want to read that, but I bet that's got you all
excited.
Shell.
--------------------------------------------------
From: "Ian Macrae" <ian.macrae1@xxxxxxx>
Sent: Thursday, July 18, 2013 2:07 PM
To: <ebooktalk@xxxxxxxxxxxxx>
Subject: [ebooktalk] Re: QUICK TURN AROUNDS
> Actually, it surprisingly interesting. The guy who founded the store was
a very distinctive character with very particular views. One result of this
was the practise of giving each product line its own name - Billy for book
cases, for instance. He also was able to keep prices low by going to
existing manufacturers and asking them to produce lines for Ikea. One
example was waste bins. Instead of going to a supplier of bins, he found a
company which manufactured cans for food and just got them to make much
bigger ones which were usable as bins. Delivered fantastic economies of
scale. I'm sure you're all gasping with admiration at his brilliance.
> On 18 Jul 2013, at 13:29, Trish Talbot wrote:
>
>> I wouldn't have thought the history of Ikea would be very rivetting
either, so you did well to keep your concentration, even if it was for work.
>> Trish.
>> ----- Original Message ----- From: "Ian Macrae" <ian.macrae1@xxxxxxx>
>> To: <ebooktalk@xxxxxxxxxxxxx>
>> Sent: Thursday, July 18, 2013 11:54 AM
>> Subject: [ebooktalk] QUICK TURN AROUNDS
>>
>>
>> My previous email prompts me to ask what's the fastest anyone on the list
has read a book? When I was at You And Yours, I had to read a book on the
history of of Ikea. The author sent it to me in the post. I scanned it
that evening and without going through the night finished reading it around
11 the following morning.
>>
>>
>> -----
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>>
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