From: DAVID ROSS <dwross@xxxxxxxxx>
Sent: May 21, 2021 7:39 AM
To: dsp.ea.large.messages@xxxxxxxxx
Subject: Fwd: Join the #bluepoopchallenge 💩
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What’s with all the blue?
We recently published a new paper in the peer-reviewed journal,
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Gut, all about blue poop. (Yep, you read that right!)
Using muffins colored with blue dye, we discovered that gut transit time — the
time it takes for food to travel through the gut — can tell us a lot about a
person's gut microbiome.
Today, we've launched the #bluepoopchallenge to inspire you to get insights
into your own gut at home using these same blue muffins.
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Here's how you can get involved
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The best part is that you don't need a lab or any fancy equipment; just a
mixing bowl,
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our blue muffin recipe, an oven, and your smartphone or computer to get
insights into what's going on inside your gut.
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Get started
They're evidence-based and taste pretty good, too. Are you ready to give them a
try? Take the #bluepoopchallenge, and be sure to challenge your friends and
family so they can learn about their gut health too.
It's time to listen to your gut!
The ZOE team
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Challenge a friend to go blue!
#bluepoopchallenge
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Forward
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