I offer the following Interesting Article for your Information. NPR Doubles Its Podcasts Posted by Alex Williams Now, who wants to be a news leader in the podcasting space? Looks like NPR is going for the gold medal, with the introduction of 16 new podcasts, bringing its total to 33. A few matters of interest: * NPR is doing its own original podcast programming under its new, "alt.NPR," brand. This is a step up in the big media world as most have chosen to simply repurpose existing shows they have run on radio or TV. * NPR is mining their vast archives. Expect to see more media networks find more ways to use podcasting as a means to surface and get some added value from their archives. * NPR is combing its broad programming to create theme based podcasts. This is a repurposing strategy that leverages NPR's shows to create new programs that fit into categories. For instance, NPR will inroduce thematic podcasts focusing on environment, food, pop culture, religion, business story of the day and Sports with Frank Deford. * Topical podcasts are also part of the mix, allowing NPR to provide timely shows such as those that will be featured during the holidays or an important event, such as the Supreme Court confirmation hearings for Samuel Alito. The orignal podcasts include: Three original-to-podcasting titles, under a new alt.NPR brand name: "On Gambling with Mike Pesca," a weekly examination of gaming culture, trends and psychology from the NPR News reporter; Groove Salad?s "Taste of the Week," a selection of music from San Francisco?s eclectic online music service SomaFM, and "Youthcast," public radio productions from up-and-coming young producers from PRX/Public Radio Exchange. Archived podcasts: Also among the new offerings are three entries from NPR member stations and respected program producers WAMU and KCRW: the full download of the new NPR series "The Business" about the entertainment industry from KCRW Santa Monica, and WAMU Washington D.C.?s "Friday News Roundup" from "The Diane Rehm Show" and "Tech Tuesday" from "The Kojo Nnamdi Show." Topical podcasts: Finally, NPR will introduce topical podcasts. Its upcoming "Holiday Story of the Day" will be available starting November 21 and continue through January 6, 2006. Also, in January, NPR will offer nightly podcasts of its one-hour broadcast wrap-up program of the Supreme Court confirmation hearings for Samuel Alito. These will build on NPR?s commitment to public service and the success it experienced with similar nightly podcasts for the John Roberts confirmation hearings, which immediately broke into iTunes? Top 100 and remained there through their run. The Alito podcasts will be available nightly at 11PM (ET). My Journal http://livejournal.com/users/djc1 email Or Msn: djc@xxxxxxxxxxxxxxx I C Q Number Is: 4781694 Join Me for Great Oldies on Saturday Evenings. www.oldiesradionet.com for the Schedule and Information.