Amazon.com<http://Amazon.com> News Release - Wednesday, June 6, 2018 at 9:06 AM
Amazon Echo Look—a First-of-its-Kind Echo Focused on Style—Now Available to All
U.S. Customers
Alexa helps you look your best—with Echo Look simply say, “Alexa, take a photo”
or “Alexa, take a video” to build your own personal lookbook, no smartphone
camera or mirror required
Use the Style Check feature to get a second opinion about which outfit looks
best on you
Keep track of what you’ve worn in the Echo Look app; edit and share photos; get
suggestions of new pieces to pair with what you already own; sort looks by
color or into custom Collections; and get inspired by fashion content from
Amazon, Vogue, and GQ
Echo Look includes everything you love about Alexa—just ask to set alarms,
timers and reminders; get the weather forecast, your morning news, your
schedule for the day, and much more
SEATTLE--(BUSINESS WIRE)--Jun. 6, 2018-- (NASDAQ: AMZN)—Alexa helps you look
your best with Echo Look, a first-of-its-kind Echo device with a hands-free
depth-sensing camera, built-in LED lighting, and computer vision-based
background blur to make your outfits pop. Simply say, “Alexa, take a photo” or
“Alexa, take a video” to get a share-worthy shot of your look, no smartphone
camera or mirror required. Alexa on Echo Look is the style assistant that gives
you personalized recommendations, helps keep your closet organized, and
provides fashion inspiration. Features like Style Check, Collections, and
suggestions of new pieces to complement your existing wardrobe all come with
Echo Look (#echolook), which is now available to all customers for $199.99 at
www.amazon.com/echolook<http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.amazon.com%2Fecholook&esheet=51818128&newsitemid=20180606005744&lan=en-US&anchor=www.amazon.com%2Fecholook&index=1&md5=d1760d5c93ca9767290c037bed8fe55f>.
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Amazon Echo Look, now available to all U.S. customers at
www.amazon.com/echolook<http://www.amazon.com/echolook>. (Photo: Business Wire)
“Like a trustworthy best friend, Alexa helps you nail your look every time—with
Echo Look, she can give advice on which of two outfits looks best, offer
personalized recommendations on items that pair well with clothes you already
own, create your personal lookbook, keep your closet organized, and much more,”
said Linda Ranz, Director of Echo Product Management at Amazon. “Over the last
year we invited customers to use Echo Look and give us feedback, which led to
the launch of many new features—we’re now excited to make the device available
to all customers, with even more fashionable features and functionality to come
that will help customers look their best every day.”
Alexa as your style assistant on Echo Look uses a combination of machine
learning algorithms and advice from fashion specialists to provide personalized
recommendations. Style Check, one of the most popular features on Echo Look,
gives you a second opinion on which of two outfits looks best on you—simply
submit two photos and, in about a minute, Style Check will return a
recommendation based on fit, color, styling, and current trends, plus an
explanation of why one is better. One of the newest features on Echo Look will
suggest items that pair well with clothes you already own to help you get more
out of your closet. Recommended items are all shoppable on
Amazon.com<http://Amazon.com>.
Echo Look also makes it easier to keep your closet organized. To keep track of
your styles, use Daily Look—each photo or short video you take of an outfit is
automatically added to a lookbook that you can browse for inspiration and tag
with descriptions. You can also filter looks by color to easily find a specific
piece or decide whether you need yet another black top. The Collections feature
helps organize your closet by category for easy searching. The Echo Look app
will automatically organize Daily Looks into groups including Favorites,
Seasons, and Weather. You can then create your own personalized collections
like outfits for your vacation, business trip, items to donate, and more. When
you’re away from home, you can use the Echo Look app to keep capturing outfit
photos so you’ll never forget what you wore, or where you wore it. The photos
will appear in the Looks tab in your app, where they’ll be available to browse,
edit, share, and submit to Style Check.
And since fashion is all about getting inspired by the next trend, customers
can get tips from Amazon, Vogue, and GQ right in the Echo Look app. Or you can
tap into Community Voting to submit outfit polls to the Amazon Spark community
for additional input and feedback from other customers who love fashion. Ask
specific questions like, “Which is better for a summer wedding?” or “Is this
appropriate for a job interview?” and see the votes in real time.
Plus, Echo Look includes everything you love about Alexa. Simply ask for timers
and alerts, the weather and news, and much more. You can also “share” Echo Look
with one other person while keeping your lookbooks separate. Household Profiles
allows you to register up to two accounts to your Echo Look and switch just by
asking or, using Your Voice, Alexa can recognize your voice and switch accounts
automatically when enabled—you don’t even need to ask.
Lights, Camera, Fashion
Echo Look made its debut at New York Fashion Week: The Shows in February, where
Amazon partnered with Prabal Gurung. Amazon used the device to photograph the
backstage action to design a digital lookbook inspired by the designer's Fall
2018 collection. In another collaboration, customers have also seen content
from Vogue and GQ appear in the home screen of their apps offering links to
fashion tips and trends on Vogue.com<http://Vogue.com> and
GQ.com<http://GQ.com>. Additionally, designer and stylist Rachel Zoe
collaborated with Amazon to promote Echo Look in a recent episode of Real Life
with Rachel Zoe, using Alexa as her style assistant in sessions with
influencers Sheryl Luke, Natalie Lim Suarez, and Brittany Xavier.
“Alexa is my new styling assistant. I wish I had Echo Look early on in my
career as a stylist,” said Rachel Zoe, CEO of Rachel Zoe, Inc. "For anyone who
needs a little help deciding what to wear, Style Check is a total game changer.”
Here’s what reviewers have been saying about Echo Look:
* “If you've ever spent too much time in the mirror agonizing over what to
wear, this product is for you.”—TODAY Show
* “I fell in love with the tiny piece of tech.”—USA Today
* “As a person who won’t generally listen to style tips—not even from my
mom or my husband—I’m surprised by how easily I’ve taken to my very own
tabletop Tim Gunn.”—New York Post
* “I'll admit to being generally quite impressed by Echo Look, as I'm
confident that it's the most sophisticated, accurate, easy-to-use device of its
kind on the market. In other news, I may never have to ask my husband how my
outfit looks again (which he'll probably be okay with).”—WhoWhatWear
* “The photos and video that the Echo Look captures provide a good view of
what you're wearing that indeed trumps what you get from a mirror. They're well
lit thanks to the LED lights on the body of the Echo Look, and the voice
activation eliminates the need for selfie sticks, self-timers or a patient
partner who doesn't mind taking your picture.”—CNET
* “Perfect selfies and an intelligent fashion guide.”—Gadget Flow
Pricing and Availability
Echo Look (#echolook) is available now for U.S. customers for $199.99. For more
information, visit
www.amazon.com/echolook<http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0186JAEWK%3FenableAutoPlay%3D1%26ref%3Dpr_shrturl_1_ods_aucc_hxwww.amazon.com%2Fecholook&esheet=51818128&newsitemid=20180606005744&lan=en-US&anchor=www.amazon.com%2Fecholook&index=2&md5=1e769edba13fbeb3aaea87427f57ac58>.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,
Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon. For more information, visit
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