[bksvol-discuss] At the bottom of the Pyramid
- From: Amy Brown <amybrownamiable@xxxxxxxxx>
- To: bksvol-discuss@xxxxxxxxxxxxx
- Date: Mon, 19 Apr 2010 18:27:33 +0530
**The Bottom of the Pyramid belongs at the top of the reading list for
business people, academics, and experts pursuing the elusive goal of
sustainable growth in the developing world.
C. K. Prahalad writes with uncommon insight about consumer needs in poor
societies and opportunities for the private sector to serve important public
purposes while enhancing its own bottom line.
If you are looking for fresh thinking about emerging markets, your search
ends with the below book. Just go through these pages, which were best of
the Marketing guru,
http://www.ezdia.com/The-fortune-at-the-bottom-of-the-Pyramid/Content.do?id=1514
Hope you would like the book,
Amy
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