[authorme] PUBLISHING EMERGING WRITERS, MAY, 2007

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  • Date: Mon, 30 Apr 2007 18:39:47 -0700 (PDT)

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In this issue...

FEATURE... WRITING & PUBLISHING 
........................................................
--THE WRITER'S JOURNAL, by Patricia L. Fry
--NETWORK YOUR WAY TO PUBLISHING SUCCESS, by Patricia L. Fry
--PROMOTE YOUR FICTION BOOK THROUGH SPINOFFS, by Patricia L. Fry 
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--Impartial review of your book. Send a copy, including any Press Release you 
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NETWORK YOUR WAY TO PUBLISHING SUCCESS, by Patricia L. Fry

What happened the last time you attended a writer’s conference or workshop? 
Were all of your questions answered? Did you talk to writers or publishers who 
could influence or guide your career? Or were you too timid to raise your hand 
or approach anyone?
 
Signing up for a writer’s conference affords you more than what you can glean 
simply from listening attentively to scheduled speakers. It’s an opportunity to 
network: to exchange information and ideas with other writers, editors and 
publishers as well as the presenters. 
 
We each attend writing events with different expectations. Sometimes, in order 
to have your expectations met, you must reach out. Let’s say that you are 
interested in writing stories for children’s magazines and the presenter, a 
children’s book author, didn’t talk about that. You have choices. You can go 
home feeling disappointed or you can activate your networking skills. How? 
Raise your hand and ask a question during the Q & A portion of the 
presentation. Speak to the author after the meeting. Get her card and contact 
her later. Or talk to some of the other audience members. Since the topic is 
writing for children, you might find another attendee with the information you 
seek. 
                        
As with all forms of communication, there are standards. The following will 
guide you in honing your networking skills.  
 
1: Network everywhere you go. Whether you’re seeking an editor for your 
manuscript, an expert for an article idea or a publisher for your novel, 
network anytime—all the time. Talk about your project whenever anyone asks what 
you’ve been doing lately or what you’re working on now. Mention it to your 
child’s teacher, the butcher, your accountant, people you meet socially and 
especially other writers. 
 
I landed a job rewriting brochures for a large water company and recreational 
area a few weeks ago after mentioning to someone at a Toastmasters meeting that 
I’m a writer. I found a potential publisher for a client’s manuscript while 
discussing the project with another author at a recent book festival. Last 
year, I told a writer friend over coffee that I wanted to break into her 
field—technical writing. She introduced me to an editor for a local 
technology-related magazine and I’ve since sold them nearly a dozen articles.
 
2: Pay attention: Some of the best networking opportunities at conferences and 
workshops occur among attendees rather than with the presenter. When you 
arrive, notice who’s there. Listen to what they say to one another and during 
the question and answer portion of the program. 
 
If you need a publisher for your mystery story, for example, and someone asks a 
question about promoting his recently published novel, make a note to talk to 
this person after the session.  Perhaps you’re trying to find a child 
development expert to interview for an article and someone from the audience 
introduces herself as a child psychologist. You may want to discuss your 
project with her when the program is over.
 
3: Ask for what you want. When you approach someone with networking in mind, be 
clear about the information you seek. Avoid all about questions. Instead of 
asking an author, “How do I get my book published?” ask what resources she 
would suggest to help you find a publisher and to better understand the 
submission process. 
 
4: Listen and learn. Listening is the most important part of networking. When 
you ask for information or an opinion, you won’t always get the response you 
expect. Instead of discarding it, store it away. You never know when this will 
be just the knowledge or material you need. 
 
5: Don’t debate. It may be tempting to respond to a suggestion by saying, “But, 
I already tried that.” Or “I know a successful author who didn’t do it that 
way.” This is no time to argue and complain. Accept what you are given and move 
on. If you don’t agree or the suggestion is outside your comfort zone, simply 
disregard it. Don’t burden the other person with your fears and prejudices.
 
6:  Expand your network. Before walking away from a networking opportunity, 
request additional resources. Ask, “Is there anyone else I could talk to about 
this?” or “What’s the best book or website on the subject?”        
 
7: Respect the time and space of others. Be succinct and to the point when 
requesting information or ideas from someone. If you have additional questions 
after ten or fifteen minutes with this person, ask for a business card and 
permission to email or call at a later date. If you desire a substantial amount 
of this person’s time, ask what they charge for a consultation and then make an 
appointment.
 
8:  Do your homework. Never ask someone who has given you a resource, “Would 
you call him for me?” or “Could you look that up?” Do your own legwork.
 
9: Express your gratitude. Always thank the individual who has given of his/her 
time and expertise. Thank them on the spot, of course, and also later. Give 
him/her a call, send a card or an email to let them know how you used their 
information and how helpful it was. Also consider reciprocating in kind. If you 
run across something you think might be of value to the networkee, send it 
along.
 
Networking is no more difficult than engaging in small talk, but it can mean 
the difference between the success and failure of your project or career. Reach 
out. This is how you’ll find the resources and information you need in order to 
achieve the success you desire.
 
Patricia Fry is the president of SPAWN (Small Publishers, Artists and Writers 
Network) www.spawn.org. She is also a full-time freelance writer and the author 
of 25 books including, “The Successful Writer’s Handbook” and “The Right Way to 
Write, Publish and Sell Your Book.” www.matilijapress.com. Follow Patricia’s 
ongoing writing/publishing blog at www.matilijapress.com/publishingblog. 

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THE WRITER'S JOURNAL
By Patricia L. Fry
 
There’s no better way for a writer to start the flow of creative juices than by 
writing. That’s just one reason why so many writers keep a journal. 
 
Journaling is often more relaxing and meaningful than the writing you do for a 
living. You’re not writing under pressure. You can take writing risks because 
no one else is going to read it. In the process, you will hone your writing 
skills and discover your literary strengths. Through journal-keeping, writers 
can reinvent themselves as writers.
 
Following are some creative and useful ways you can use your journal:
 
Work through writer’s block. We all suffer the curse of the dreaded blank 
screen syndrome from time to time. The next time it happens to you, turn to 
your journal. For this exercise, I suggest using a journal book instead of your 
computer. Get away from your desk and start writing by hand. 
 
Just let the words flow without thinking about them. Don’t worry about sentence 
structure and grammar; just write whatever comes to mind. If you need a 
jumpstart, choose a topic. Describe the room you’re in, an object within your 
view or your cat, for example. Write about a recent outing that you enjoyed—a 
day at the shore, a hike or a shopping spree. Once the words are flowing 
nicely, turn your attention to the topic that had you blocked earlier. Focus 
your thoughts and your writing on that subject and you may be surprised at what 
pearls will appear. 
 
Clear the clutter from your mind. A writer must learn to set everything else 
aside in order to focus on the work at hand. If there’s something keeping you 
from concentrating on your work, write about it.
 
Try this technique: Write about whatever is on your mind. Just let the words 
roll out. If you can type faster than you can write, you may want to do this 
exercise on the computer. Some of your thoughts will make sense and others may 
not. Don’t stop to analyze your thoughts. Just keep writing/typing. If you 
already know what is hanging you up, this is a good way to get it off of your 
chest. If you don’t know what is bothering you, keep writing and it will 
eventually be revealed. Then you can most likely return to work feeling less 
burdened and more productive.
 
Soothe the pain of rejection. A writer with any ambition at all, will face 
rejection. It’s a fact of the working writer’s life. It’s also a fact that 
sometimes rejection will get you down. When this happens, turn to your journal. 
Document your successes—the article you sold last week, your published book, 
your third place award in the recent short story contest, the complimentary 
review about your book online and the other three articles that have been 
requested this month. Raise your spirits by writing about your achievements 
instead of dwelling on rejection. 
 
Resolve problems. Journaling is an excellent decision-making tool. Writing 
about a problem is more effective than simply thinking about it, because 
thoughts tend to keep circling around in your head. Write down your thoughts, 
feelings and ideas about a situation. You’ll gain a new perspective and the way 
will be cleared to a solution. 
 
Let’s say that you are undecided about whether or not to take a part-time job. 
List the pros and cons. After examining your list, highlight those items that 
are most significant to you. While making more money is important, you might 
decide that being home with your children, doing what you love and having the 
opportunity to express your creativity might hold more meaning for you at this 
time. 
 
Increase creativity. A journal can be your creative outlet. Let’s say that you 
spend your days designing brochures for business clients or writing nonfiction 
articles and you yearn to write poetry or short stories. Use your journal to 
express yourself through poetry, for example. 
 
Devote a section of your journal to story ideas. Draw or sketch images 
representing your thoughts throughout the pages of your journal.
 
Boost your confidence. A journal can help to keep your spirits up. Here’s my 
favorite technique: Establish a Me page in your journal. Write about the happy 
things in your life (your family, a beloved pet, wonderful friends, a lovely 
home and good health, for example).  List your accomplishments (the ability to 
ski, the fact that you’re a published author, that you won first place on your 
jam at the county fair and an honorable mention in the short story contest two 
years ago.) Visit this page whenever your confidence is sagging. 
 
Chart your course. A journal can be your life story, a book of memories or a 
collection of your dreams. It’s a safe place to express your most private 
thoughts and to work through your most difficult dilemmas. A journal is a 
roadmap outlining where you’ve been which, in turn, will help you to determine 
where you’re going. And this can be a valuable tool in the success of you’re 
writing career.
 
Patricia Fry is a full-time freelance writer, editor, consultant and 
international speaker. She is the author of 25 books, including 8 related to 
writing/publishing. Her latest book, “The Right Way to Write, Publish and Sell 
Your Book,” has received thirteen 5-star reviews to date. Order this book at: 
http://www.matilijapress.com/rightway.html. Patricia is the president of SPAWN 
(Small Publishers, Artists and Writers Network) www.spawn.org. Read her blog at 
http://www.matilijapress.com/publishingblog. 

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PROMOTE YOUR FICTION BOOK THROUGH SPINOFFS, by Patricia L. Fry 

What’s a spin off? It’s a by-product or a follow-up to the original. Within the 
context of a book, it might be a sequel or any number of other writings related 
to the theme of your book.
 
The point of a spin off is to generate more sales. Not only will you have 
additional items to sell, but each book, pamphlet, guide, article or list that 
you produce is a marketing tool for the original book.
 
Let’s say that you’ve written a novel that depicts life in a small town in 
Pennsylvania, follow up with a book featuring bed and breakfast inns in that 
state or create a mystery for readers to solve based on some of the characters 
in your original book. Maybe you’ve compiled a book of your poetry. Next, 
produce a pocket calendar or greeting cards highlighting some of the lines from 
your best poems.
 
Write a companion book for you historical novel profiling real people from the 
period you featured in your original book or design a walking tour map for the 
area where your story is set. Or design a quaint book of quotes from that time 
period.
 
Produce a sequel to your original story and promote it to your entire mailing 
list—especially those folks who purchased your first book. 
 
Write articles and short stories to bring attention to the theme of your book. 
Submit them to appropriate magazines, newsletters and Web sites. (Read about 
how to write and submit articles in “A Writer’s Guide to Magazine Articles,” 
Matilija Press.)
 
Publish a newsletter related to the theme of your original book or to the 
process of writing a novel. Promote it through your Web site and to your 
customer list.
 
Package something with your book—an Indian dream catcher with a book profiling 
an American native tribe, a magnifying glass for a mystery novel or a packages 
of sunflower seeds for a book of poetry that’s related to flowers and 
gardening, for example.
 
Plan carefully before launching your spin off. Ask yourself:
            Who is my audience?
            What have my readers asked for?
            Is there something I should have included in my original book?   
How will I distribute the spin off item?
            Is it cost effective to produce another book/pamphlet or other 
items?
 
Give your customers more than they expected. Think about how you feel when you 
go to the store to buy an avocado, for example, and discover that you can get 
two for the price of one. Delight your customers by giving them something extra.
 
Create handouts to package with your book shipments and to give at book 
signings, book festivals and presentations. Several authors I know hand out 
well-crafted bookmarks or tiny charms depicting an aspect of their story (an 
animal or a famous landmark for example. I offer my meditation walking article 
to folks interested in my metaphysical book, Quest for Truth (Matilija Press). 
And I love handing out copies of some of my writing articles when promoting my 
writing books. Budding authors particularly enjoy my article featuring a 
self-publishing timeline. 
 
Before thinking about your next book, consider writing a spin off to promote 
your original book. Sometimes it pays to keep all of your eggs in one basket.
 
Patricia L. Fry is the author of 25 books including  “A Writer’s Guide to 
Magazine Articles” and her latest one, “The Right Way to Write, Publish and 
Sell Your Book,” http://www.matilijapress.com/rightway.html Follow her 
publishing blog at http://www.matilijapress.com/publishingblog.  
 

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Publishing New Writers, April, 2007 (No. 804)
Publisher: Cook Comm - Bruce L. Cook, P.O. Box 451,
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