Hi Carolyn Isn't it ironic when you find yourself castigating the futurists for telling us to try harder to tap into forums, and your medium for doing so is a forum? Tony >>> "Caz.H" <cazhart@xxxxxxxxx> 11/03/09 4:05 PM >>> Today’s Small Business Age admonishes corporate Australia to “try harder” to tap into Twitter, Facebook, forums and LinkedIn, etc. Why? Not an iota of evidence provided on ROI or effectiveness, even the purpose isn't defined, which is handy, since if there's no defined outcome, one doesn't need to measure anything. They’re told that this is the way to “get the word out”. Which word? About what? They’re also told that in following this advice: "Those who are innovating and creating the future will boom.'' Creating a twit, er, sorry Tweet message is innovative, future building? Pul-eaze, give me a break. CH ************************************************** To view the austechwriter archives, go to www.freelists.org/archives/austechwriter To unsubscribe, send a message to austechwriter-request@xxxxxxxxxxxxx with "unsubscribe" in the Subject field (without quotes). To manage your subscription (e.g., set and unset DIGEST and VACATION modes) go to www.freelists.org/list/austechwriter To contact the list administrator, send a message to austechwriter-admins@xxxxxxxxxxxxx **************************************************