atw: Re: OT (a bit): Macromedia to buy eHelp (RoboHelp)
- From: Bridget Knaus <bridget.knaus@xxxxxxxxxxxxxx>
- To: "'austechwriter@xxxxxxxxxxxxx'" <austechwriter@xxxxxxxxxxxxx>
- Date: Thu, 23 Oct 2003 09:31:06 +1000
That last paragraph is a doozie - two sentences and the first takes up
almost the entire para.
My head was already aching - courtesy of the F18 fighter planes patrolling
overhead all night to protect George Dubya - and it certainly didn't help.
It will be interesting to see what Macromedia makes of RoboHelp.
-----Original Message-----
From: Michael Edward Granat [mailto:megranat@xxxxxxxx]
Sent: Thursday, 23 October 2003 9:30 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: OT (a bit): Macromedia to buy eHelp (RoboHelp)
Thanks for letting us know Bridget but, goodness me, could they cram any
more US style PR BS and convoluted legalese into something they call a
press release?
You could cut through the corporate self-promotional agendas in that with a
knife.
Obviously written by the client for the client. A journo would need a
Babel fish to translate this one for public consumption.
Reminds me of the old advertising industry adage of corporate advertising
being like pissing yourself in a dark grey flannel suit. You get a warm
feeling that nobody else notices.
Cheers,
Michael Granat
Write Ideas
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