atw: Re: Audience Analysis
- From: "Chris lofting" <lofting@xxxxxxxxxxxxxx>
- To: <austechwriter@xxxxxxxxxxxxx>
- Date: Sat, 21 Nov 2009 13:07:18 +1100
> -----Original Message-----
> From: austechwriter-bounce@xxxxxxxxxxxxx
> [mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of
> Michelle Hallett
> Sent: Saturday, 21 November 2009 11:51 AM
> To: austechwriter@xxxxxxxxxxxxx
> Subject: atw: Re: Audience Analysis
>
> Have you read a book called The Design of Everyday Things? It
> seems to be saying that objects themselves should provide
> clues as to how to use them (for example, an object should
> show us by its structure where it should be held). This is
> not so easy in an online or printed environment though some
> clues have developed through usage, eg underlining and hand
> cursor says 'click here and something will happen'.
>
>
The encoding in our brains of holistic, organic, information as an 'object'
is such that it allows us to access the properties and methods of that
object through use of analogy/metaphor. The specialist tool of the Emotional
I Ching (EIC) in fact covers the general dynamics of our ability to form
quick assessments based on our emotions/intuitions; our parallel processing
skills. The questions used in the EIC website example are specialist and can
be replaced by any other set of specialist questions as long as (a) they are
grounded in asymmetric dichotomies (a form of trichotomy), (b) they are
layered general to particular ( and so bring out the hierarchy present in
our neurology), (c) there are six questions, no less but can be more. Thus
in an assessment of classes of audiences we replace the EIC "Situation" with
"Audience" and answer the questions (mixing your assessment with others or
else repeating your assessment).
What we get is a seemingly esoteric form of representation but the fact is
that the representation comes from a language and we can extract fine
details from our assessment using that language combined with logic
operators - where such extracted details include the 'goal' or 'purpose' of
an audience etc. These are all vague but enough for consciousness to fill in
details and so get a good idea as to what is going on and make finer
judgements from such.
For Christine: the basic MBTI categories map to the EIC system and covers
the use of the system to define personas (as compared to unique
consciousness) - just replace 'situation' with 'person' etc - this then
covers local persona manifestations as it can more long term manifestations.
Chris
http://www.emotionaliching.com
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