[austechwriter] Writing and Pitching Winning Media Releases
- From: "Fiona Gologranc" <fionamg@xxxxxxxxxxxxxxxx>
- To: "Austechwriter" <austechwriter@xxxxxxxxxxxxx>
- Date: Thu, 10 Jul 2003 08:22:12 +1000
Please find information below in regard to a seminar being run in Melbourne on
August 5th. This seminar
is being run by Thomas Murrell (not ASTC so you will need to contact Thomas
directly), however,
members of ASTC and SOCEDS are being offered a special discount. See below for
details.
Regards,
Fiona Gologranc
ASTC Administrator
Writing and Pitching Winning Media Releases
A seminar from Thomas Murrell
When: Tuesday, August 5th, 6pm - 9.00 pm
Where: The Athenaeum Club, 87 Collins Street, Melbourne.
Cost: Special price of $198 for ASTC and Society of Editors members,
$247.50 for non-members.
Do you want to add new writing skills to build your business or career?
Do you want to learn the secrets of how to write news releases that get
used by the media?
We are proud to offer members a new evening course on 'Writing and Pitching
Winning Media Releases'
This seminar will help you understand how the media can work for you.
Here's what previous participants are saying about this course:
"Tom took the time and energy to address the specific concerns of the
people taking the course."
Robin Swindell, Fractal Graphics
Communicating with customers and stakeholders has become more demanding,
complex and pressure-driven.
Writing effective media releases for target audiences has become an
important skill for technical writers and editors.
It can also help generate thousands of dollars worth of publicity for free.
The seminar "Writing & Pitching Winning Media Releases" is practical,
entertaining and contains real life case studies on media releases that get
published.
A full money back guarantee is provided if you can't write a better media
release in less time after attending the course.
"The manual provides a clear record of the proceedings for me to look back
on. I look forward to writing more successful media releases to promote my
message."
Liz Sideris, Eastern Metropolitan Regional Council, Perth WA.
Discover:
=> What is news and how to make your release newsworthy and media friendly.
=> The requirements of different media - radio, TV, print and Internet.
=> How to formulate your media release - get the right angle for the right
medium.
=> The 12-step process to writing releases that get read and published.
=> How to market your message - efficiently and effectively.
=> What to say and how to pitch when you speak to the media?
=> The 7 secrets of E-Media releases.
The seminar includes comprehensive manual, FREE follow-up coaching and
critique of your media release (valued at $250.00),
and delicious selection of Australian fruit and cheeses for supper.
"The good interaction and feedback captured my attention. The information
was useful and valuable; it is great to know I can call within 60 days for
help."
Jasmine Lamb, Australian Federation of University Women
The first 15 registrations will receive a FREE 'Talk About Success' CD
valued at $27.50
When: Tuesday, August 5th, 6pm - 9.00 pm
Where: The Athenaeum Club, 87 Collins Street, Melbourne.
Cost: Normally $247.50pp incl. GST includes refreshments and comprehensive
workbook
Special price of $198.00 for ASTC and Society of Editors members.
Presenter: Thomas Murrell MBA
Thomas is a business educator, media consultant and author of 'Media
Fundamentals:8M's Essential Media Kit'. Prior to establishing 8M Media &
Communications, Tom spent twelve years with the Australian Broadcasting
Corporation as a reporter, presenter, executive producer and senior media
executive. He now shares his experiences on how the media works with
audiences around Australia and overseas as a keynote speaker.
Visit Thomas at http://www.8mmedia.com
Registration is easy - simply visit http://www.8mmedia.com
Numbers will be limited, so book now to reserve your place:
email: mailto:8m@xxxxxxxxxxx
website: http://www.8mmedia.com
phone: (08) 9388 6888
fax: (08) 9381 9605
"Clear, practical information and usable ideas that will make a positive
bottom line improvement."
Patrick Sweeney, Australian Speakers Bureau
'Media Motivators' is the Electronic Magazine for management, marketing and
media ideas and
contains useful information, advice and practical tips on dealing with the
media.
View issue #32 for a free article at
http://www.8mmedia.com/media_motivators%20ARCHIVE.htm
---------------------------------
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