The view from the Publisher Prisma ... From: Sander Bekkers [mailto:Sander.Bekkers@xxxxxxxxxxxxxxxxxxx] Sent: woensdag 7 november 2012 16:17 To: 'lexicografie@xxxxxxxxxxxxxxxx'; DSNA@xxxxxxxxxxxxxxx; 'michael.rundell@xxxxxxxxxxxxxxxxxx'; 'Gilles-Maurice de Schryver' Cc: 'euralex@xxxxxxxxxxxxx'; 'braasch@xxxxxxxxx'; 'krek.simon@xxxxxxxxx'; 'S.Bullon@xxxxxxxxxxxxx' Subject: RE: End of print dictionaries at Macmillan Dear Friends, I thought that the view on this matter from a fellow dictionary Publisher could give you, as the international dictionary community, some added insight as to what is happening out there in the marketplace. What we have observed over the last decade is much loss of ground to free online dictionaries and initiatives to develop dictionaries by public funding. In particular the incidental users such as employees of companies or people at home tend not to spend money on dictionaries any more but use free online dictionaries instead. Free online dictionaries on the other hand never seem to disappear from the web, on the contrary: they are improving every year. That great dictionary brands grow to a status of unassailability and over the passage of time fall into decline is of all ages. In recent years you could see it happen in the Netherlands where two great different Brands disappeared (Verschueren and Kramers) and two other Brands grew and strengthened. These two remaining brands in the Netherlands and Belgium (Flanders) are Van Dale and Prisma, the brand I work for. Regarding the underlying marketing mechanism which has a major effect on this development, you can see that success in a market is secured by the principle that in a developed market there is only room for three competitors and among these competitors there is only one leader. In most cases you see a Market leader is also the authority on the subject and unless I am not much mistaken that would be Oxford in the English language market. The Cost leader, a competitor known for their moderate pricing, and the Innovator, the brand known for its advanced products, and if it plays its cards right, the next market leader. I ask myself if Macmillan could be one of these brands in the UK. The difficult market situation within as well as all the free dictionaries on the internet has made mm's position very difficult. The decision to continue business on the internet as a free dictionary is therefore not only be the result of a new vision on dictionary publishing, but also the result of a calculated evaluation on market position. To transform this into a new beginning as Macmillan is doing, is a very strong and admirable move, however the question is, if this isn't already too late. The internet competition is already fierce. In Germany Pons tried to compete with another free dictionary, Leo, but did not succeed, even though their product was state of the art. In conclusion I do not think this is the answer to saving commercial lexicography. What we need are entrepreneurs who are capable of reinventing commercial lexicography over and over again and of being there to serve all who study and practice language. Kind Regards, Sander Bekkers Publisher PUBLISHER PRISMA, UITGEVERIJ UNIEBOEK|HET SPECTRUM BV P.O. BOX 97, 3990 DB HOUTEN | PAPIERMOLEN 14-24, 3994 DK HOUTEN | THE NETHERLANDS T +31 (0) 30 265 06 01 | F +31 (0)30 265 08 50 | M +31 (0) 6 50 989 382 <mailto:Sander.Bekkers@xxxxxxxxxxxxxxxxxxx> Sander.Bekkers@xxxxxxxxxxxxxxxxxxx | w <http://www.unieboekspectrum.nl> ww.unieboekspectrum.nl | <http://www.prisma.nl/> www.prisma.nl _____ Van: lexicografie@xxxxxxxxxxxxxxxx [mailto:lexicografie@xxxxxxxxxxxxxxxx] Namens Gilles-Maurice de Schryver Verzonden: maandag 5 november 2012 12:00 Aan: euralex@xxxxxxxxxxxxx; DSNA@xxxxxxxxxxxxxxx; lexicographylist@xxxxxxxxxxxxxxx; asialex@xxxxxxxxxxxxx; afrilex@xxxxxxxxxxxxx; lexicografie@xxxxxxxxxxxxxxxx; ishll@xxxxxxxxxxxxxx Onderwerp: RE: End of print dictionaries at Macmillan Dear Friends and Colleagues, This is Breaking News indeed! "Macmillan Dictionaries will no longer appear as physical books. The final copies are rolling off the presses at this very moment, and from next year, Macmillan Dictionary will be available only online." http://www.macmillaneducation.com/MediaArticle.aspx?id=1778 For the past decade or so, we have all been expecting an announcement like this from one of the major dictionary publishers, and I am happy to see that the honour goes to Macmillan, a key player in the monolingual learner's dictionary market for English. Finally getting rid of the paper constraints, and starting to exploit the true power of the digital medium -- and to be able to do just that -- is nothing less than a revolution. I predict that the other major publishers will now also stop talking about what should be done, to simply take the step and do it. More info in Michael Rundell's post below. Kind regards, Gilles-Maurice de Schryver President of AFRILEX and author of "Lexicographers' Dreams in the Electronic-Dictionary Age" (IJL 16.2, 2003, free access here <http://www.oxfordjournals.org/page/4646/3> ) From: euralex-bounce@xxxxxxxxxxxxx [mailto:euralex-bounce@xxxxxxxxxxxxx] On Behalf Of Anne Dykstra Sent: maandag 5 november 2012 10:11 To: euralex@xxxxxxxxxxxxx Subject: [euralex] End of print dictionaries at Macmillan Macmillan has announced that, from 2013, it will no longer be publishing dictionaries in book form. It will focus instead on its expanding range of digital resources. Michael Rundell, Editor-in-Chief of the Macmillan dictionary list, sees this as both inevitable and entirely positive. He regards the printed book as a very limiting medium, and increasingly out of step with the way people look for information in the second decade of the 21st century. While printed reference books are out of date as soon they go on sale, an online dictionary can be kept fully up to date. More than this, the digital medium allows dictionary publishers to provide valuable additional resources, like audio pronunciations, interactive games, and a thesaurus function. As well as all these, Macmillan has a crowd-sourced dictionary (the 'Open Dictionary') fed by users from all over the world, and an active blog with four or five new posts every week on language-related issues. Michael says he was struck by one of the findings reported at the recent Euralex Congress in Gilles-Maurice de Schryver's plenary: his analysis of papers in the Euralex archive showed that the word 'look up' had declined in frequency and been overtaken by 'search'. This is the world that dictionaries belong to now. For more details, see the post on this subject in Macmillan's blog: http://www.macmillandictionaryblog.com/bye-print-dictionary.