[amayausers] Re: Any experience with EmbroidMe?
- From: "Rod or Sharon" <springer37@xxxxxxxxxxxx>
- To: <amayausers@xxxxxxxxxxxxx>
- Date: Mon, 2 Jul 2007 23:44:05 -0600
Thanks Brad,
I think this poor elderly gentleman is going down that rosey path--he has
had only 2 weeks of training at their company. He came in today to
introduce himself and tell us he was coming to town. Apparently his son has
the Gold's Gym franchises and he will get their shirt orders as long as he
gives them to Gold's for $3.00 each---and, that includes the shirts! Boy,
doesn't everybody wish they had him for a son!!! I think this was
screenprinting however---still wouldn't get my business!
Thanks,
Sharon
----- Original Message -----
From: "Avalon Embroidery & Apparel" <avalonembroidery@xxxxxxx>
To: <amayausers@xxxxxxxxxxxxx>
Sent: Monday, July 02, 2007 11:29 PM
Subject: [amayausers] Re: Any experience with EmbroidMe?
> Hi Sharon
>
> EmbroidMe shouldn't cause you much trouble....I've seen quite a few come
> and
> go in the last couple of years.
>
> What they are all about : One stop shop...offering screen printing,
> embroidery, and heat transfers all in one. They usually locate themselves
> in high traffic shopping centers, etc...and they are a "turn key"
> operation
> for anyone who invests the $150k-$200k.
>
> Why they don't do so well : The owners are generally folks that are new
> to the industry...and as well all know, there is MUCH to learn. They are
> forced to buy BROTHER embroidery machines (4 head) and BROTHER direct to
> garment printers...so right off the bat, their overhead is high with lease
> payments on $60k worth of equipment. They are also forced to buy their
> garments from EmbroidMe...(private label goods) and they must pay a
> "franchise fee" percentage of sales each month to the EmbroidMe corporate
> office.
>
> The EmbroidMe franchises that have not made it here in southern California
> went under due to HIGH overhead costs that are forced upon the franchisee.
>
> I just bought some equipment from someone who had just shut down their
> EmbroidMe franchise and when you look at their business plan, in my
> opinion
> it is a recipe for disaster.
>
> They tell you where you can locate.....in most cases they want you in a
> high
> traffic mall (next to a grocery store, etc...) which equals HIGH rent and
> lots of small time consuming jobs. The lady that I just spoke with
> recently
> said her #1 complaint was that she couldn't get out of her shop to go do
> sales to corporations...she was always stuck with the "grandma baby
> blanket"
> jobs from the grocery store traffic. Good for corporate name exposure,
> but
> bad for the shop owner.
>
> Then, in a triple net lease at a strip mall, you are not only paying high
> rent, you are paying the landlord a percentage of your gross sales.
>
> Then, you must pay EmbroidMe a percentage of your gross sales.
>
> Then, you must buy most of your clothes from the EmbroidMe distributor
> which
> is not always competitive.
>
> Then, you are stuck with mega lease payments on your Brother equipment for
> 5
> years.
>
> See the pattern here ? You have very little ability to control
> costs...and when it gets right down to it, it's still just embroidery that
> they are offering.
>
> They "claim" that you get a bunch of referrals off of their nationally
> recognized website, but the folks I spoke with never saw a single
> referral.
>
> So, at the end of the day....you've put out a boatload of money, and
> haven't
> really got anything in return, AND you are now stuck in a financial
> position
> which puts you at a competitive disadvantage.
>
> If they are the only game in town, they do OK.....if they have any
> competition, they go away rather quickly.
>
> Just my 2 cents worth....I've seen this movie several times first hand.
>
> Brad
>
>
> phone: 760-331-7761
> email: AvalonLogoWear@xxxxxxx
> web: www.avalonlogowear.com
>
> -----Original Message-----
> From: amayausers-bounce@xxxxxxxxxxxxx
> [mailto:amayausers-bounce@xxxxxxxxxxxxx] On Behalf Of Rod or Sharon
> Sent: Monday, July 02, 2007 8:18 PM
> To: amayausers@xxxxxxxxxxxxx
> Subject: [amayausers] Any experience with EmbroidMe?
>
> Have any of you researched EmbroidMe? We have a new competitor coming to
> town so was wanting to know about this franchise...internet shows very
> little.
> Sharon
>
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