[access-uk] Re: In Touch: Why do we pay so much? Again!

  • From: Wally.Harding@xxxxxxxxxxx
  • To: access-uk@xxxxxxxxxxxxx
  • Date: Fri, 30 Jul 2004 08:15:47 +0100

Barry

As I said in my first post on this subject, the retail of many access
technology products is set by the manufacturer and whatever the margin
between what that manufacturer sells it to their primary dealers and the
retail price is either kept by the dealer as their margin or is shared in
some way or other between the dealer and the resellers.

I can't say if the practice of a seller trying to judge what the buyer is
prepared to pay goes on, it may it may not, but when the price that
something is sold for to the end user is laid down by the manufacturer this
kind of behaviour would certainly be virtually impossible and if it did
happen the manufacturer would probably have something to say to the seller
about it.

so the price we pay for our scanning, screen reader or magnification
software, is set by Kurzweil, GW Micro, Freedom Scientific, Dolphin, AI
Squared etc. the seller has no say, they must sell it at that price or not
at all.

Wally Harding
RNIB Hi-tech support


-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx]On Behalf
Of Barry
Sent: 29 July 2004 17:03
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: In Touch: Why do we pay so much? Again!


How does a retailer come up with a price?  I presume that some look at the
competition, the demand, the market, and ask 'How much is the punter willing
to pay?'.  Then again, others may look at the variables and the RRP and try
to calculate the minimum margin they can afford to work within, possibly
even offering a price lower than the RRP.  
In the business of access equipment, I would hope that it were the second
but, cynically, I think that too many places go by the first.

Barry

Barry

  ----- Original Message ----- 
  From: Derek Hornby 
  To: access-uk@xxxxxxxxxxxxx 
  Sent: Wednesday, July 28, 2004 5:05 PM
  Subject: [access-uk] Re: In Touch: Why do we pay so much? Again!


  Hi Barry

    So the manufacturer sets the RRP and the rest are obliged to work within
   that limit?

  No, the rest can charge whatever.
  The RRM is only a guide. Thus the word "recommended"

  Almost everything we buy in the shops will have a RRP  and look how much
  prices  can vary from shop to shop, for exactly same product!
  Look at say price of a pint of beer, Why does it cost more in London than
  say
  Manchester!


  Regards,
  Derek

  e-mail: derek.hornby_uk@xxxxxxxxxxxxxxx


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