[access-uk] Re: Economical With The Truth?

  • From: Joe Paton <joe@xxxxxxxxxxxxxxxxxxxxxx>
  • To: access-uk@xxxxxxxxxxxxx
  • Date: Fri, 01 Apr 2005 19:27:19 +0100

Hi,

I believe that Evoke did not have the blind solely in mind when the set was developed. It has marketing potential in the ageing community as well, Quite a sizeable market I would guess.


At 09:55 01/04/2005 +0100, you wrote:
The RNIB can take some credit for foreseeing that this would be a need for
blind radio listeners and did in fact attempt to develop the basis of a
working specification for a blind friendly DAB set some years ago.  However
the problem was that RNIB had no real R&D cash to spend on such a product or
even a manufacturing partner eventually after attempts to interest Roberts
Radio failed.  It was in fact been left to Pure themselves to put this into
a proof of concept which it seems is selling rather well due to publicity on
this list.  The very considerable drop in memory prices is also a key factor
in this which is not to be underestimated.

Personally I'm not bothered what RNIB say where the radio came from, I don't
suppose Pure will mind so long as it doesn't hurt sales, but it's stretching
the truth a little if what has been reported about the editorial is true.
Still if RNIB can put more sets in the hands of those of would need them
then it has to be a good thing anyway.

Regards.

Tristram Llewellyn
Sight and Sound Technology
Technical Support
www.sightandsound.co.uk

----- Original Message -----
From: "Ian Macrae" <ian.macrae@xxxxxxxxx>
To: <access-uk@xxxxxxxxxxxxx>
Sent: Friday, April 01, 2005 9:17 AM
Subject: [access-uk] Re: Economical With The Truth?


As far as I'm aware the RNIB was involved to to some extent with Pure in consultations over the set's accessibility. However, my understanding also is that Pure bore all the R&D costs and were responsible for having the idea in the first place. Two other things strike me. First, none of the publicity even suggests that RNIB was a partner in the initiative. Second, it's interesting to note that Pure is offering the radio primarily as a mainstream device with the benefits to blind people being secondary in their sales pitch. All of this suggests a certain loose use of language in the New Beacon copy.

Cheers now.

Ian

-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx]
On Behalf Of Tyrer, Jonathan
Sent: 01 April 2005 09:11
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: Economical With The Truth?


Was it an advert or was it editorial?

Jonathan

-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx]On
Behalf Of George Bell
Sent: 01 April 2005 08:29
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: Economical With The Truth?


So why not take the case up with the Advertising Standards Authority!

George.

  _____

From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx]
On Behalf Of Ray's Home
Sent: 01 April 2005 05:38
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Re: Economical With The Truth?


Ian. No, defenitely NO. Such dishonest utterances by RNIB are pure drivel. The credit rests with Pure, and this list, I would say, for this radio appearing.

True, RNIB have campaigned for accessability of products, but
this New Beacon proclamation is damn lies.
Ray

Personal emails:  Email me at
mailto:ray-48@xxxxxxxx


----- Original Message ----- From: Iain Lackie <mailto:ilackie@xxxxxxxxxxxxxxxxxxxxxxx> To: access-uk@xxxxxxxxxxxxx Sent: Friday, April 01, 2005 12:10 AM Subject: [access-uk] Economical With The Truth?

Hello,
I have just been looking at the current issue of New
Beacon and in the New Products and Consumer news section there is a
piece about the Pure Digital Sonus-1Xt. Having eulogised about its
features, we read the sentence, 'All of this, and much more, is
available now from the latest product launched by RNIB. My dictionary
tells me that one of the meanings of 'launch' is ''To bring (a new
product) on to the market, especially with promotions and publicity'.
This product may be new to the RNIB catalogue, but can they really be
said to have launched it? Was the radio really available from RNIB
before anyone else? Can RNIB take any real credit for this product? It
is I am sure  agood thing that RNIB is selling the product, but, unless
I am mistaken (and this is very  likely to be the case), Can RNIB in any
truly meaningful sense claim to have launched it?

Iain.


_____


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