[access-uk] Apple's Steve Jobs admits 'we are not perfect' - Telegraph

  • From: Gordon Keen <gordonkeen@xxxxxxxxxxxxxx>
  • To: access-uk@xxxxxxxxxxxxx
  • Date: Sat, 17 Jul 2010 10:11:28 +0100

Shock!   Horror!
Remind me, did Microsoft ever make such a statement after any of their many 
cock ups?

http://www.telegraph.co.uk/technology/apple/7895612/Apples-Steve-Jobs-admits-we-are-not-perfect.html

Apple's Steve Jobs admits 'we are not perfect' - Telegraph

Steve Jobs, Apple’s chief executive, admitted that the company was “not 
perfect” at a hastily convened press conference to address reported signal 
problems with its latest must-have gadget, the iPhone 4.

He said that iPhone 4 users would be given a full refund if they were unhappy 
with the device, and that everyone who had bought the handset would be issued 
with a free case.

Jobs said the problems had affected less than one per cent of iPhone users, but 
that Apple had been “working its butt off” to find a solution to the problem.

“We're not perfect. We know that, you know that,” said Jobs. “And phones aren't 
perfect either. But we want to make all of our users happy. If you don’t know 
that about Apple, you don’t know Apple. We love making our users happy.”

Apple has sold more than three million iPhone 4s since the device went on sale 
last month, but some iPhone 4 owners reported that their handset lost its 
signal when they held the device in their left hand, thereby covering one of 
the phone’s antennae.

Jobs said that just 0.5 per cent of all iPhone 4 users – around 15,000 people – 
had contacted Apple to complain about antenna problems. He also said that fewer 
people had returned iPhone 4 handsets than returned the iPhone 3GS, the handset 
Apple launched in 2009.

He also said that many phones, including BlackBerrys, suffered a loss of signal 
when held in a similar way.

“We love our users, and if we screw up, we pick ourselves up and we try 
harder,” said Jobs. “When we succeed, they reward us by staying our users. We 
take this really personally, and have worked hard over the last 22 days trying 
to resolve this problem. I think we’ve gotten to the heart of the problem.”

Industry experts welcomed the announcement. 


“I think most people will be happy with a free case,” said Carolina Milanesi, 
an analyst at Gartner. “What people have really taken exception to is the way 
these problems have been handled by Apple.

“It seems the signal issues have been more widespread in the United States than 
in Europe, and that’s certainly where most of the complaints have been coming 
from.”


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