[aarontech] Fw: Press Release: Sony Makes TV Compatible for the Blind.

  • From: "valiant" <valiant@xxxxxxxxxxxxx>
  • To: <aarontech@xxxxxxxxxxxxx>
  • Date: Sat, 18 Aug 2007 16:11:44 -0400

read down through the thread to get to the hot stuff
----- Original Message ----- 
From: Chris Hallsworth 
To: blindtech@xxxxxxxxxxxxxxx 
Sent: Saturday, August 18, 2007 2:24 AM
Subject: Re: Press Release: Sony Makes TV Compatible for the Blind.


I believe it's www.headstar.com. I was subscribed to it once, and liked it, 
but didn't have time to read all of them so decided to unsubscribe. Hope 
that helps.
----- Original Message ----- 
From: "Cory McMahon" <cjmc404@xxxxxxxxx>
To: <blindtech@xxxxxxxxxxxxxxx>
Sent: Saturday, August 18, 2007 6:14 AM
Subject: Re: Press Release: Sony Makes TV Compatible for the Blind.

> Where do you go to get the E Access Bulletin?
> ----- Original Message ----- 
> From: albert griffith
> To: blindtech@xxxxxxxxxxxxxxx
> Sent: Saturday, August 18, 2007 12:10 AM
> Subject: RE: Press Release: Sony Makes TV Compatible for the Blind.
>
>
> I just read about this in the E Access bulletin and they felt the 
> Panasonic
> was more accessible.
>
> -----Original Message-----
> From: blindtech@xxxxxxxxxxxxxxx [mailto:blindtech@xxxxxxxxxxxxxxx] On 
> Behalf
> Of Cory McMahon
> Sent: Saturday, August 18, 2007 12:30 AM
> To: blindtech
> Subject: Fw: Press Release: Sony Makes TV Compatible for the Blind.
>
> Since this is a technology-oriented list, and the e-mail below is related 
> to
> technology for the blind, I thought individuals on this list may find 
> this
> of interest
>
> ----- Original Message -----
> From: "BlindNews Mailing List" <blindnews@xxxxxxxxxxxxxxxxxxxx>
> To: "Blind News" <BlindNews@xxxxxxxxxxxxxxxxxxxx>
> Sent: Wednesday, August 15, 2007 1:00 AM
> Subject: Press Release: Sony Makes TV Compatible for the Blind.
>
> Sony Makes TV Compatible for the Blind
>
> By JWhite
> Associated Content - Denver,CO,USA
>
> We are all familiar with subtitles, those little captions on TV that
> narrates what characters are doing and saying, but what people don't know 
> is
> that a similar technology is available for the bBlind. Audio Description 
> is
> like subtitles that provides additional soundtrack for blind or visually
> impaired people. During a break in a program's dialogue, a voice explains
> visual plot points that can help visually impaired people to follow and
> understand the plot more fully.
>
> Sony is now providing for this technology in all of their Bravia
> televisions. Audio description used to be only accessible through the use 
> of
> a separate set-top box or a satellite receiver. However, audio 
> description
> must also be supported by the broadcaster distributing the TV program. 
> Most
> TV manufacturers provide support for Integrated Digital Television (IDTV)
> but only few provide audio description access.
>
> In Europe, a variety of programs offers audio description but it is only 
> the
> United Kingdom that has a law that makes it a requirement for main
> broadcasters to provide for audio description. Currently, BBC channels 
> are
> required to have 8% of their programs audio described.
>
> According to Sony, one of the challenges facing audio description is low
> awareness before visually impaired viewers can claim to enjoy the same 
> kind
> of service that subtitles provide for the deaf.
>
> In 2006, an Ofcom research study said that only 22% of the visually 
> impaired
> respondents who have heard of audio description claims to have used it 
> while
> 63% of those least visually impaired people have never heard of it.
>
> Sony is now calling on the Television industry to join its campaign to
> provide products and services for the visually impaired people. With 
> Sony's
> introduction of the audio description technology in its Bravia series, 
> the
> company hopes to put an end to broadcasters and legislator's argument 
> that
> there is limited need for channels to feature audio description because 
> of
> the lack of products with the technology to play it. Sony is now on a
> Europe-wide PR campaign to raise awareness amongst consumers, media,
> legislators and manufacturers.
>
> A lot of people welcomed Sony's initiative to make blind and partially
> sighted people enjoy television. Andreas Ditter, Vice President of Sony's 
> TV
> Operations in Europe said, "With the opportunities presented by digital
> broadcast channels today, Sony believes that the ability to enjoy a great
> televisual experience should not be the preserve of those that can see, 
> but
> should also be accessible to blind and partially sighted people."
>
> 2007 C Associated Content.
>
> SOURCE:
>
> Sony press release, Sony Introduces Television For The Blind. URL:
> 
> (http://www.sony-europe.com/view/ShowPressRelease.action?section=en_EU_Press
> &pressrelease=1182234932989&site=odw_en_EU)
> 
> http://www.associatedcontent.com/article/345877/sony_makes_tv_compatible_for
> _the_blind.html
>
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