I was reading on their site and read about their main claim to fame, SuperTargeting... Just thought I'd pass this info on... (although, I am not spamming) ;) -Eddie @ Bridgecom How to Supertarget(tm) Accoona gives you the ability to use Artificial Intelligence technology to "SuperTarget"(tm) your searches. "SuperTarget"(tm) is the term used by Accoona to describe the search features that enable searchers to highlight specific terms within the search query. The ability to "SuperTarget"(tm) a search is valuable to all Internet users who want to be able to focus their search to individual words within a query. This technology allows users to efficiently find their way through the billions of pages published on the Internet. How "SuperTargeting"(tm) Works "SuperTargeting"(tm) depends on sophisticated Artificial Intelligence technology but Accoona makes this feature easy to use. Accoona adds another step in which you see the words you typed in your search query appear separately with a box next to each one. All you have to do is put a check into the box that contains the most important word or words in the phrase. For example, let's assume the search term you are using is "Discount Diamond Jewelry." If you are most interested in paying a low price you would put a check in the "discount" box. If more than one term is more important you can check additional boxes. Providing this additional search information takes only seconds as it provides Accoona Artificial Intelligence technology the information to find more relevant results for you.