[webproducers] Re: persuading a project manager that formal testing is important???
- From: AKF <outdoorminer2002@xxxxxxxxx>
- To: webproducers@xxxxxxxxxxxxx
- Date: Fri, 28 Jun 2002 07:38:29 -0700 (PDT)
Exactly. Well said! It's all about agendas. Unfortunately, it's
rare when these agendas mesh despite the ultimate goals of each
group being the same: satisfied clients and making a profit.
--- Richard Whitney <rwhitney@xxxxxxx> wrote:
> It all boils down to different agendas...
>
> The VP's want to show revenue, sometimes regardless of whether
> the project
> actually made money.
> AM's want to manage a client relationship, and are pressured
> by VPs to say
> "yes" so they can sell more business down the road.
> PMs want to keep the project on schedule and budget to keep
> things running
> smooth in production and show measurable results.
> Creative Directors are worried about the image of the product
> and
> preserving the integrity of the company (and personal !)
> portfolios.
>
> It goes on and on. Like AKF said, short of a total paradigm
> shift in the
> industry, it is an exercise in futility. Too many projects,
> too many
> personalities, too many agendas, too many egos, too much money
> involved.
>
> Rick
>
>
>
>
> At 07:12 AM 6/28/2002 -0700, AKF wrote:
>
>
> >It's an excercise in futility! The only way for an
> organization
> >to change its culture and mentality in this regard is to
> rebuild
> >it completely from scratch at the highest levels and not just
> at
> >the PM or Exec Producer level.
> >
> >In fact, I know of an Exec Producer now who fights constant
> >battles with Account over issues I and others have described.
> >
> >Unfortunately, PMs withing non-IT centric organizations are
> and
> >will probably always be 2nd class citizens.
> >
> >Short of offing Account people (which won't change anything
> but
> >will make one feel slightly better), you need to get one or
> more
> >folks at the Director or VP level who will champion us and
> our
> >role.
> >
> >Project fuck ups due to the disconnect between Account and PM
> >rarely go through post-mortems. And, when they do, no one is
> >blamed or the appropriate action(s) aren't taken anyway.
> >
> >Until upper management fully understands the evils of having
> >Account completely run the show or the importance of PMs
> within
> >the org, these issues will continue to plague the
> industry..or
> >what's left of it.
> >
> >Sorry to sound so negative but I've been doing this stuff for
> >nearly 7 years and little has changed since 1995 despite my
> >constant railings against the machine.
> >
> >
> >
> >
> >--- m o r r y <morry@xxxxxxxxxxxxxxxx> wrote:
> > >
> > > Ok so we all recognize that this is a huge problem in
> working
> > > in agency's.
> > > Now the big questions is if there's something we can do
> about
> > > it. One
> > > person working for one company going against the whole AE
> > > establishment is
> > > hardly the answer. But is there anything we as a group
> could
> > > do to change
> > > the mindset? Perhaps one thing we as the Web
> Producers/Project
> > > Mangers
> > > Organization could do is to establish "best practices" or
> some
> > > industy
> > > standards. When WPO was started it was primarily for this
> > > very reason.
> > > Right now there are lots of orgs for designers, for
> > > programmers, for IA's
> > > but there was nothing to speak of for web /digital pm's.
> > >
> > > Thought's anyone?
> > >
> > > Morry
> > >
> > >
> >
> >=====
>
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> >
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> >
> >Questions and comments are welcome just e-mail me,
> morry@xxxxxxxxxxxxxxxx
>
>
>
__________________________________________________________________________
> To unsubscribe send a blank message with unsubscribe in the
> subject to webproducers-request@xxxxxxxxxxxxx
>
> To access our webform (instead of sending e-mail) for popular
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>
> Questions and comments are welcome just e-mail me,
morry@xxxxxxxxxxxxxxxx
=====
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http://www.arifeldman.com
__________________________________________________
Do You Yahoo!?
Yahoo! - Official partner of 2002 FIFA World Cup
http://fifaworldcup.yahoo.com
__________________________________________________________________________
To unsubscribe send a blank message with unsubscribe in the subject to
webproducers-request@xxxxxxxxxxxxx
To access our webform (instead of sending e-mail) for popular commands
including subscribe, unsubscribe, digest, and vacation visit
www.WebProducers.org. You can also access the list archive at the website.
Questions and comments are welcome just e-mail me, morry@xxxxxxxxxxxxxxxx
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