[webproducers] how to persuade management that delivering quality improves business???

it seems to me that the web industry is in desperate need of a radical 
shift in mind set towards delivering quality.  as someone else mentioned, 
deliver quality and work will continue to flow in the doors.  to me, 
delivering quality means to "under-promise and over-deliver".  this concept 
seems to be lost on many senior managers and account managers.  my guess is 
that this is because these folks just don't know better.  that sounds 
harsh, but i can't think of any other rational explanation.  how does one 
begin to persuade these people that delivering quality improves business?


Duane Douglas
Web Developer
mailto:ddouglas@xxxxxxxxxxxxxx


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