[webproducers] Re: building facebook apps

I'm hearing a few reasons for building them. Some is just PR, to say =20
they did it and to see what happens.

Generally this is coupled with a realization that some of their market =20
(or much of their market) is on facebook so it's a good place to reach =20
out to them. From the agency perspective just putting ads up there =20
seems like not taking advantage of the potential for the channel, so =20
an engaging app may be a better place/way to resonate with the =20
audience. Much of it is brand building - some of it is the potential =20
for DM, tracking and engagement.

For the record, the research one of the media agencies did for me very =20
strongly states that apps that take advantage of FB's suite of =20
services and that keep things simple and use the news feed a a way to =20
broadcast are much much more successful than anything that resembles a =20
complicated application or game type dynamic. In other words (keep it =20
simple, stupid and use the protocols that people have become used to =20
and have a proven success rate.


Quoting Katherine Gray <kgray@xxxxxxxxxxxxxxxxxxxx>:

> I also interested, especially in what are clients' motivations for
> developing FB apps. PR? Direct sales? Just to see what happens?
>
> -Katherine
>
> -----Original Message-----
> From: webproducers-bounce@xxxxxxxxxxxxx
> [mailto:webproducers-bounce@xxxxxxxxxxxxx] On Behalf Of
> sharongreenfield@xxxxxxxxx
> Sent: Wednesday, December 05, 2007 11:18 AM
> To: webproducers@xxxxxxxxxxxxx
> Subject: [webproducers] Re: building facebook apps
>
>
> All I know is that Slide Inc. (slide.com) is the leading FB app =3D20
> creator right now.
>
> Let us know what you find, I'm quite interested as well!
>
> -Sharon
>
>
>
> On Dec 5, 2007, at 11:01 AM, Andrew Walter wrote:
>
>>
>> Does anyone here have experience building simple apps for facebook?
>> Things like poke me, gifts, zombies, maybe a custom status update.
>>
>> If you do, please contact me off list. I'd love to hear about how much
>> work it takes.
>>
>> Andrew
>>
>>
>>
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>
>
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