[webproducers] Re: Producer Definition
- From: "Steven Hubert" <steven.hubert@xxxxxxxxx>
- To: webproducers@xxxxxxxxxxxxx
- Date: Fri, 30 Mar 2007 09:41:26 -0400
While on a high level I agree with your definitions, I would be hesitant to
mention it outside of our circle. In the agency environments I have been in
the creative team would be very opposed to this:
"Producers own the vision, the look, the purpose of the project, the
creative content,.."
I do think that are Accountable for the vision, look and creative content
but I don't believe we own it.
I think what producers bring to the table is best in breed solutions to the
Clients marketing challenges. Whether it be a creative channel, use of
technology, cost or deadline. Producers are adapt at finding solutions to
solve seemingly insurmountable odds.
But that's my 2 cents :)
Steve
On 3/30/07, Barry Levine <engaginginfo@xxxxxxxxx> wrote:
>
> In many cases, there is a big distinction between a producer and a project
> manager, in my view.
> "Producer" comes from the world of TV, film and interactive video.
>
> "Project manager" comes from the world of software development and IT.
>
> There are, of course, exceptions, but I think a producer is to a project
> manager as a chef is to a cook.
>
> Producers own the vision, the look, the purpose of the project, the
> creative content, as well as the mechanics of timelines, budgets and
> deliverables.
>
> Project managers deliver deliverables. I have seen a number of project
> managers who felt they had done their job if everything was checked off on
> the deliverables list. The text could suck, the graphical look could be weak
> and the identity or positioning or educational content could be poor, but
> the project was done to spec.
>
> It's the difference, again to use a culinary metaphor, between someone
> being responsible for providing a terrific dining experience in a
> restaurant, and someone giving you the exact same food ingredients, but
> without the ambience.
>
> Yes, some project managers deliver projects that are exactly what the
> client wants, and some are attentive to creative details as well. And, yes,
> some producers don't deliver what is needed, or just check off a list. But I
> think the distinction still holds for most.
>
> One final illustration: at an IT shop where I worked, a very bright woman,
> who was from a PM background, kept insisting that text changes to a pharma's
> content-heavy Web site be charged as change orders, each one a different
> change order, because "software is software."
>
> I kept insisting, as someone from a Web producing background, that their
> Web site was only partly software. It was mostly publishing, and we should
> update it as one would a regular publication, with a similar fee structure.
>
> The fact that publishing prevailed is less important at the moment, than
> the fact of our different viewpoints as PM and producer.
>
> Comments?
>
> ----- Original Message ----
> From: james scola <jscola_72@xxxxxxxxx>
> To: webproducers@xxxxxxxxxxxxx
> Sent: Thursday, March 29, 2007 10:16:51 PM
> Subject: [webproducers] Re: Producer Definition
>
> A PM with that owns both the team "and" client
> relationship at the project level.
>
>
> --- David Shaw <david.shaw6@xxxxxxxxx> wrote:
>
> > Hi all,
> > The list has been a bit quiet lately, so I thought I
> > would throw something
> > out there to generate discussion. I know this
> > subject can be QUITE a
> > discussion, so job wise, what do you define as a
> > Producer, especially in the
> > digital space?
> >
> > Thoughts?
> >
> > --
> >
> > w: http://www.davidshaw.info
> >
> >
> >
> >
> > --
> >
> >
> > When out of office please set your subscription to
> > VACATION MODE!
> >
> > Be sure to trim your posts and delete personal
> > information (e.g. address and telephone numbers) if
> > you do not want them in the public web archive.
> >
> > To unsubscribe send a blank message with unsubscribe
> > in the subject to webproducers-
> > request@xxxxxxxxxxxxx (and be sure to reply to the
> > confirmation e-mail)
> >
> > Manage your subscripton (digest, vacation mode,
> > unsubscribe) at http://webproducers.org/join.html
> >
> >
> >
> >
>
>
>
>
>
> ____________________________________________________________________________________
> Never miss an email again!
> Yahoo! Toolbar alerts you the instant new Mail arrives.
> http://tools.search.yahoo.com/toolbar/features/mail/
>
>
> --
>
>
> When out of office please set your subscription to VACATION MODE!
>
> Be sure to trim your posts and delete personal information (e.g. address
> and telephone numbers) if
> you do not want them in the public web archive.
>
> To unsubscribe send a blank message with unsubscribe in the subject to
> webproducers-
> request@xxxxxxxxxxxxx (and be sure to reply to the confirmation e-mail)
>
> Manage your subscripton (digest, vacation mode, unsubscribe) at
> http://webproducers.org/join.html
>
>
>
>
>
>
>
>
>
>
>
> --
>
>
> When out of office please set your subscription to VACATION MODE!
>
> Be sure to trim your posts and delete personal information (e.g. address
> and telephone numbers) if
> you do not want them in the public web archive.
>
> To unsubscribe send a blank message with unsubscribe in the subject to
> webproducers-
> request@xxxxxxxxxxxxx (and be sure to reply to the confirmation e-mail)
>
> Manage your subscripton (digest, vacation mode, unsubscribe) at
> http://webproducers.org/join.html
>
>
>
>
--
Steven Michael Hubert
917.403.4022
steven.hubert@xxxxxxxxx
steven@xxxxxxxxxxxxxxxx
--
When out of office please set your subscription to VACATION MODE!
Be sure to trim your posts and delete personal information (e.g. address and
telephone numbers) if
you do not want them in the public web archive.
To unsubscribe send a blank message with unsubscribe in the subject to
webproducers-
request@xxxxxxxxxxxxx (and be sure to reply to the confirmation e-mail)
Manage your subscripton (digest, vacation mode, unsubscribe) at
http://webproducers.org/join.html
Other related posts:
