[webproducers] Re: How Do I Become A Web Producer?

Patience and passion for all things digital. 


Ability to multi-task like you never thought you could. 


Clear and concise written skills:  RFP's, SOW's, budget management 
(estimating, resource management, contract negotiation and reconciliation) and 
scheduling are a must. 


Understanding of media planning, strategy and buying. 


Learn to use Microsoft Project - although this is not a requisite it can help 
with "getting the big picture" for web projects. 


Ability to think macroscopically and microscopically.  


QA/Testing - writing plans and implementation. 


Understanding of basic web graphics standards - vector art, photography, 
illustration, file size, etc. (gif, bitmap, jpg, png - file types and 
optimization). 















----- Original Message ----- 
From: "Chris Galvin" <chrisg@xxxxxxxxxxx> 
To: webproducers@xxxxxxxxxxxxx 
Sent: Tuesday, March 31, 2009 10:48:44 AM GMT -05:00 US/Canada Eastern 
Subject: [webproducers] Re: How Do I Become A Web Producer? 

Agreed, and, at least for me, you should have a working knowledge of: 

XHTML/HTML/DHTML 
XML 
CSS 
JavaScript/AJAX 
and other front-end technologies. 

Oh yeah, and have a great sense of humor, you're going to need it. ;-) 




On Mar 31, 2009, at 6:16 AM, Cortney Sellers wrote: 

> Hi Hashim, 
> 
> Welcome to our wacky world!  I *love* the quote in your email. 
> 
> The web producer role does not have any standards as you can see when 
> looking at various job listings.  I believe what makes a great web   
> producer 
> is -- someone with a clear understanding of all the bits and pieces   
> in the 
> Internet arena and can use those to approach content creatively and 
> effectively.  I would suggest having a strong (or at least basic   
> working 
> knowledge) of the following: 
> 
> * An approachable manager with a willingness to brainstorm and   
> listen to 
> others 
> * Content management 
> * Editorial practices 
> * SEO/SEM/PPC/CPA 
> * Web Analytics 
> * Social Media 
> * Online Community Management/Facilitation 
> * Advertising 
> * Marketing 
> * Networking 
> * Interactive tools (video, content, community, user generated   
> content, etc) 
> * WHATEVER ELSE YOU CAN FIND 
> 
> Hope this helps! 
> Cortney 
> 
> -----Original Message----- 
> From: webproducers-bounce@xxxxxxxxxxxxx 
> [mailto:webproducers-bounce@xxxxxxxxxxxxx] On Behalf Of Hashim Warren 
> Sent: Tuesday, March 31, 2009 8:06 AM 
> To: webproducers@xxxxxxxxxxxxx 
> Subject: [webproducers] How Do I Become A Web Producer? 
> 
> Hello,I joined this email list some weeks ago to learn how to become   
> a web 
> producer. 
> I've been working as a journalist for about 5 years, but my current   
> job is 
> as a web producer for a TV show. I have decided to switch from   
> journalism as 
> a career, and pursue web projects. 
> 
> I know how to work within the system my job has set up, but I don't   
> know the 
> standard theory, art, and technique of web producing. 
> 
> Can you help me? 
> 
> I plan to take continuing educations classes in Project Management   
> and also 
> Online Marketing. 
> 
> Is there something else I should study, read, or pursue to break   
> into Web 
> Producing? 
> 
> Thanks for your help. 
> --- 
> Hashim Warren 
> http://www.hashimwarren.com/ 
> 
> "Web Producers are alchemists, stirring careful amounts of   
> technology and 
> design into a potion that hypnotizes users into taking action." 
> 
> 
> 
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and delete personal 
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--
Too much mail? Switch to Digest mode - Manage your subscription at 
http://webproducers.org/?
page_id=9

Check out the Web Producers Job Board http://jobs.webproducers.org

Messages are archived in our publicly accessible web archive. Trim your posts 
and delete personal 
information if you do not want them in the public web archive.

To unsubscribe send a blank message with unsubscribe in the subject to 
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e-mail)

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