[webproducers] Re: How Do I Become A Web Producer?

I think this is a great start as to things to learn about, but what I have 
found to be most helpful in my career is talking and listening to artists and 
developers.  Take the time and sit with them for 10 minutes, twice a day and 
get them to explain what they're doing and why.  Ask questions, make 
assumptions to them and let them prove you wrong so you can understand why you 
are wrong.  

As well Psychology classes (and a personal Psychoanalysis if you're lucky) 
definitely helps.  As a producer you there to facilitate everything to make the 
job easy, beautiful and profitable.  This means listening and understanding how 
your bosses work, your artists and developers work and most especially how your 
clients work.  You need to be able to react calmly and with a clear head to 
everything because you are the point of contact for everyone.  You are the eye 
of the storm that is production and if you collapse, the entire project does as 
well.

I could go on and on about this, but that should be enough to get you started 
along with the other advise from everyone else on this list.

Thanks,
Ken

> From: cortney@xxxxxxxxxxxxxxxxxx
> To: webproducers@xxxxxxxxxxxxx
> Subject: [webproducers] Re: How Do I Become A Web Producer?
> Date: Tue, 31 Mar 2009 08:16:24 -0500
> 
> Hi Hashim,
> 
> Welcome to our wacky world!  I *love* the quote in your email.
> 
> The web producer role does not have any standards as you can see when
> looking at various job listings.  I believe what makes a great web producer
> is -- someone with a clear understanding of all the bits and pieces in the
> Internet arena and can use those to approach content creatively and
> effectively.  I would suggest having a strong (or at least basic working
> knowledge) of the following:
> 
> * An approachable manager with a willingness to brainstorm and listen to
> others 
> * Content management
> * Editorial practices
> * SEO/SEM/PPC/CPA
> * Web Analytics
> * Social Media 
> * Online Community Management/Facilitation
> * Advertising
> * Marketing
> * Networking
> * Interactive tools (video, content, community, user generated content, etc)
> * WHATEVER ELSE YOU CAN FIND
>   
> Hope this helps!
> Cortney
> 
> -----Original Message-----
> From: webproducers-bounce@xxxxxxxxxxxxx
> [mailto:webproducers-bounce@xxxxxxxxxxxxx] On Behalf Of Hashim Warren
> Sent: Tuesday, March 31, 2009 8:06 AM
> To: webproducers@xxxxxxxxxxxxx
> Subject: [webproducers] How Do I Become A Web Producer?
> 
> Hello,I joined this email list some weeks ago to learn how to become a web
> producer.
> I've been working as a journalist for about 5 years, but my current job is
> as a web producer for a TV show. I have decided to switch from journalism as
> a career, and pursue web projects.
> 
> I know how to work within the system my job has set up, but I don't know the
> standard theory, art, and technique of web producing.
> 
> Can you help me?
> 
> I plan to take continuing educations classes in Project Management and also
> Online Marketing.
> 
> Is there something else I should study, read, or pursue to break into Web
> Producing?
> 
> Thanks for your help.
> ---
> Hashim Warren
> http://www.hashimwarren.com/
> 
> "Web Producers are alchemists, stirring careful amounts of technology and
> design into a potion that hypnotizes users into taking action."
> 
> 
> 
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