[webproducers] Re: Comprehensive white paper(s) on marketing with facebook, twitter, etc?

  • From: Carrie Yutzy <cyutzy@xxxxxxxxx>
  • To: webproducers@xxxxxxxxxxxxx
  • Date: Mon, 5 Oct 2009 14:02:07 -0700

Viv,
360i has a great, comprehensive white paper called the Social Marketing
Playbook: http://www.360i.com/pdf/360i-Social-Marketing-Playbook.pdf.

Carrie

On Mon, Oct 5, 2009 at 1:52 PM, viv@xxxxxxxxxxxxxxx <viv@xxxxxxxxxxxxxxx>wrote:

> Hi all,
> Has anyone run across a meaty article(s) on how companies are using social
> media sites (facebook/twitter/utube) successfully to market products
> /promote brands?  I know this is a big topic....feels like lots of
> companies
> are throwing different darts, but to what end?  Anybody seen any data on
> conversion/ROI on tactics?  Any insights welcome.  Thanks!  VIv
>
>
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