Viv, 360i has a great, comprehensive white paper called the Social Marketing Playbook: http://www.360i.com/pdf/360i-Social-Marketing-Playbook.pdf. Carrie On Mon, Oct 5, 2009 at 1:52 PM, viv@xxxxxxxxxxxxxxx <viv@xxxxxxxxxxxxxxx>wrote: > Hi all, > Has anyone run across a meaty article(s) on how companies are using social > media sites (facebook/twitter/utube) successfully to market products > /promote brands? I know this is a big topic....feels like lots of > companies > are throwing different darts, but to what end? Anybody seen any data on > conversion/ROI on tactics? Any insights welcome. Thanks! VIv > > > --= > Too much e-mail? Manage your subscription at at > http://webproducers.org/?page_id=9 > > Web Producers Job Board http://jobs.webproducers.org > > Join us on LinkedIn http://www.linkedin.com/groups?gid=3877&trk=hb_side_g > > > > > > > Messages are archived in our publicly accessible web archive. Trim your > posts and delete personal information if you do not want them in the public > web archive. > > > > > > > --= Too much e-mail? Manage your subscription at at http://webproducers.org/?page_id=9 Web Producers Job Board http://jobs.webproducers.org Join us on LinkedIn http://www.linkedin.com/groups?gid=3877&trk=hb_side_g Messages are archived in our publicly accessible web archive. Trim your posts and delete personal information if you do not want them in the public web archive.