Hi all, Has anyone run across a meaty article(s) on how companies are using social media sites (facebook/twitter/utube) successfully to market products /promote brands? I know this is a big topic....feels like lots of companies are throwing different darts, but to what end? Anybody seen any data on conversion/ROI on tactics? Any insights welcome. Thanks! VIv --= Too much e-mail? Manage your subscription at at http://webproducers.org/?page_id=9 Web Producers Job Board http://jobs.webproducers.org Join us on LinkedIn http://www.linkedin.com/groups?gid=3877&trk=hb_side_g Messages are archived in our publicly accessible web archive. Trim your posts and delete personal information if you do not want them in the public web archive.