[vicsireland] Re: audio description research

Hi Paul,

You make a very good point  concerning documentaries.

I'm wondering, from the point of view of a programme maker, (where
production costs are tight,) is it cheaper to provide subtitles or
translation?

Just curious.

The Beeb did a very good 4 part series on Hitler a couple of years back.

Obviously it was in English, and interviews with Germans were translated.
However,  meetings were re-enacted, in German, with English subtitles.  not
only was this very frustrating, but inconsistent.

Regards,

Eamonn



                                                                           
             "Paul Dromey"                                                 
             <pdromey@xxxxxx>                                              
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                                                                   Subject 
             22/06/2009 21:09          [vicsireland] Re: audio description 
                                       research                            
                                                                           
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Well Mark, I would have been more than happy to take part but I'm in Cork,
not Dublin or Galway.  In the name of goodness, why limit the survey to
geographic areas, which was my instant reaction to your first request?

Also, I agree with Tim, audio description can sometimes be brilliant when
we can find it, which is pretty well never, except on the Sky platform.

I find myself really annoyed when trying to follow a fascinating
documentary on some country or other, where people understandably speak in
the language of that country, probably with subtitles, but infuriatingly,
without audio description.

Paul

-----Original Message-----
From: vicsireland-bounce@xxxxxxxxxxxxx
[mailto:vicsireland-bounce@xxxxxxxxxxxxx] On Behalf Of Mark Magennis
Sent: 22 June 2009 16:50
To: Vics Mailing List
Subject: [vicsireland] audio description research

Dear all,

Sorry to post this request again but I think it's very important for
the future of audio description on television. If you watch any audio
described television and would be able to take part in this research,
please consider it. I've only had a few responses and the danger is
that the research company will report back to the Broadcasting
Commission that there is very little interest in audio description.
This will be used to justify not having any in future! It is very
important that we can demonstrate a need for it and participation in
this research is a good way of doing that. Thanks for taking the time
to read this and sorry for bothering those of you who have no access
to audio description. Here are the details again.

NCBI is looking for paid participants in Dublin and Galway to take
part in research on audio description. This is open to people who
regularly watch audio described television programmes, for example
through Sky. It will involve a telephone interview and participation
in a focus group. Participants will be paid €60.

Background and details:

The quotas for audio description on Irish television are under review.
At the moment, only RTÉ is required to provide any audio description
and that only amounts to 1% of programmes on RTÉ One and RTÉ Two.
NCBI, in partnership with other organisations through the TV Access
campaign, is calling for very large increases in audio description
quotas across all Irish channels, plus the introduction of minimum
quality standards. The Broadcasting Commission of Ireland (BCI) is
carrying out research into audio description before making its
decisions on the new quotas and standards.

BCI has commissioned OCS Consulting to carry out interviews and focus
groups with audio description users. NCBI has agreed to facilitate
this work and we are looking to recruit a number of people in Dublin
and Galway. Participants will undertake the following two activities:

1. A telephone interview of up to 30 minutes, some time during June at
your convenience.

2. A focus group session lasting up to an hour and a quarter at NCBI's
offices in Drumcondra or Galway, some time during the first two weeks
of July.

Participants will be paid €60 on attendance at the focus group session.

If you are interested in taking part in this valuable work that will
have an impact on the amount of audio description available to Irish
television viewers, please email me at mark.magennis@xxxxxxxx

Thanks,
Mark Magennis
NCBI CFIT and TV Access

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