Understanding Interactive Television Newsletter - February 2003


February 2003

UNDERSTANDING INTERACTIVE TELEVISION
Academic and research resources about interactive television
http://itv.eltrun.aueb.gr/


What's new
http://itv.eltrun.aueb.gr/updates/

*New Article* The Current State of Usability Design for Interactive
Television
http://itv.eltrun.aueb.gr/articles/2003/02chorianopoulos/

*Personalized notifications* about your favorite Understanding
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Subscribe to the free email services and stay wired!
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A selection of Media Lab's (Europe) projects has been added to the
projects section
http://itv.eltrun.aueb.gr/topics/projects/



Editorial
http://itv.eltrun.aueb.gr/editorial/

*At big consumer electronics show, the buzz is all about connections*
During the recent CES 2003 even TiVo -the reigning king of digital video
storage- has shifted its focus from being the centerpiece of home
entertainment and announced that the new vision is towards
interoperability between various infotainment appliances
(http://story.news.yahoo.com/news?tmpl=story&u=/nf/20030110/tc_nf/20438)
. This phenomenon is also documented in a recent article by the New York
Times (http://www.nytimes.com/2003/01/13/technology/13DIGI.html), which
describes how the PC, the digital set-top box and the stereo are finally
coming into networking and cooperating with each other -and, by the way,
displaying a user friendly interface on the television screen.
Understanding Interactive Television has been tracking this trend for
some time now under the paper section Home Media Station
(http://itv.eltrun.aueb.gr/topics/hms/), where you can find the academic
perspective for an emerging class of home infotainment appliances.

*Television's 30-second spot is lurching toward extinction*
According to Henry Jenkins, the director of the MIT's comparative media
studies laboratory,
(http://www.technologyreview.com/articles/wo_jenkins090602.asp)
television's 30-second spot is going to be replaced by subliminal
advertising --actors are using Nokia phones, or one can see billboard
ads of products-- during a television show. This is a marketing
communication strategy that has been employed for some time now in
Hollywood's movies, most notably in the James Bond's movies. In our
opinion, subliminal advertising during a television show is going to
co-exist with the traditional 30-second spot, because of regulatory and
cost issues, and mainly because the 30-second spot can now be improved
and adapt to interactive television technology
(http://itv.eltrun.aueb.gr/articles/2003/01chorianopoulos/).



Articles
http://itv.eltrun.aueb.gr/articles/

*The Current State of Usability Design for Interactive Television*
http://itv.eltrun.aueb.gr/articles/2003/02chorianopoulos/
Despite the increased deployment of digital television technology and
the widespread use of the internet, interactive television has yet to
replace analog television or overcome the personal computer as the
preferred device for interactive infotainment in the home. Nevertheless,
both the media and the consumer electronics industries are keen on
trying to develop a viable product. Next, we review briefly the current
situation of interactive television from the perspective of usability
design.



News
http://itv.eltrun.aueb.gr/news/

America Online confirms end of AOLTV
http://news.com.com/2100-1023-984920.html
America Online on Tuesday confirmed that it has discontinued selling its
AOLTV product, ending the Internet giant's attempt to push interactive
TV services.

DVD player uses wireless LAN to play video files
http://inquirerinside.com/?article=7645
When combined with software on your PC, it can be used to play media
files from your hard drive.

TiVo Enters Home-Networking Space
http://story.news.yahoo.com/news?tmpl=story&u=/nf/20030110/tc_nf/20438
The DVR (digital video recorder) pioneer is offering software that
enables customers to share the content delivered to their TiVo recording
hardware throughout the home.



Events
http://itv.eltrun.aueb.gr/events/

The 3rd International Conference on Computational Semiotics for Games
and New Media
University of Teesside (UK). 10th - 12th September, 2003
http://www-scm.tees.ac.uk/users/p.c.fencott/cosign2003/cfp.htm
Deadline: 28th March 2003.

TV'03: the 3rd Workshop on Personalization in Future TV</a>
in conjunction with User Modeling 2003, Pittsburgh, PA, USA, June 22nd,
2003 (date to be confirmed)
http://www.di.unito.it/~liliana/TV03/
Deadline: March 2, 2003




Edited by Konstantinos Chorianopoulos
ELTRUN, EBusiness Center
Athens University of Economics and Business
http://www.eltrun.aueb.gr/





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http://itv.eltrun.aueb.gr/newsletter/


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