[thebigjewel] Our Bodies, Our Shelves - September 16, 2009

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And now, welcome to The Big Jewel, where America shops for literary humor 
and seldom gets a discount. This week we'd like to introduce Summer Block, a 
young woman whose relationship with IKEA may be just a tad too intimate and 
meaningful:

Our Bodies, Our Shelves: An Emotional Mapping of IKEA

By Summer Block

Welcome to IKEA, where sleek modern design is married to cost-cutting 
ingenuity and presented in the calmly cheerful spirit of Swedish social 
democracy. Please take the escalator upstairs to begin your harrowing emotional 
journey.

ENTRYWAY: Bafflement, Optimism
Take a deep breath. Enjoy the bright colors, the smell of lingonberry, and 
the perplexing but strangely persuasive signage. Give yourself over to the 
arrows painted on the floor. Grab a tape measure and a big yellow bag — let’
s get shopping!

Look for: Golf pencils. Tealights.

Avoid: Weekend crowds...

For the full article please visit http://www.thebigjewel.com

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