Site of the Day for Wednesday, September 18, 2002 In Praise of Consumerism The List encountered a riveting essay for the more serious middle of the week website offerings. This site, from "Reason Magazine" offers a 'middlebrow' article with a fascinating perspective on consumerism by author James B. Twitchell who teaches English and advertising at the University of Florida. "Sell them their dreams. Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams--dreams of country clubs and proms and visions of what might happen if only. After all, people don't buy things to have things. They buy things to work for them. They buy hope--hope of what your merchandise will do for them. Sell them this hope and you won't have to worry about selling them goods. - Helen Landon Cass (1923)" "When the going gets tough, the tough go shopping. And sometimes even get happy." - all quotes from the website This single webpage presents Professor Twitchell's thought-provoking 3000 word thesis considering the implications of consumerism in today's society. There is also a link to an amusing sidebar entitled "How I Bought My Red Miatta" recounting how he jeopardized his impeccable 'green' credentials by succumbing to the lure of a red sports car. Stride to the website for a well-written article on a controversial topic at: http://reason.com/0008/fe.jt.in.shtml A.M. Holm <admin-sotd@xxxxxxxxxxxxxx> Manage your subscription and view the List archives on the web at: <http://www.freelists.org/cgi-bin/webpage?webpage_id=sotd> and <http://www.freelists.org/archives/sotd> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE by sending a blank email to sotd-request@xxxxxxxxxxxxx with unsubscribe in the Subject field.