[sotd] How MySpace Works [September 11, 2006]

        Site of the Day for Monday,  September 11, 2006

        How MySpace Works

Today's site, from the How Stuff Works folks, takes a detailed look at the
MySpace phenomenon. Gentle Subscribers, who are not yet au fait with the
MySpace scene, will find the presentation a useful guide.

"So why does MySpace have more than twice the traffic of Google within
three years of its 2003 launch? ... Find out what MySpace really is, what
it can do for you, how it blew past the competition and why Rupert Murdoch
thought it was worth $580 million." - from the website

The article explains MySpace's social networking concept, illustrating with
a simple diagram how MySpace members extend their connections from their
immediate friends to those a number of removes away. Delving into the huge
success of MySpace, the essay considers its first users -- musicians and
bands, and the subsequent creation of MySpace Music, with streaming and
often free downloads of MP3's posted by music groups eager for exposure.
For the technically inclined, the nuts and bolts behind MySpace is covered
with details of its domain name, proxy and application severs, database and
"backend". The presentation also provides a step-by-step explanation of the
process of signing on at MySpace, complete with visuals from the site. A
final section looks at safety concerns, especially relating to youngsters,
in the MySpace environment.

Amble to the site for a resource on the workings of MySpace at:

http://computer.howstuffworks.com/myspace.htm

  A.M. Holm
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