Recently, David Weinberger pointed to a <http://www.tbray.org/ongoing/When/200x/2005/07/11/New-Public-Relations> Tim Bray post and <http://www.hyperorg.com/blogger/mtarchive/004240.html> elaborated on a theme he's been presenting for some time: companies need to stop thinking about public relations as the function that shelters the company and buffs its outward-facing veneer, and should instead think of that function as a way to build better public relationships. David describes the two kinds as Spinners and Connectors. I couldn't agree more, and <http://www.sociate.com/blog/archives/2004_08_01_archive.html#10926725567853 7635> wrote a while back in a similar vein. David nicely <http://www.hyperorg.com/blogger/mtarchive/004248.html> posted a link to my post to his marvelous <http://www.hyperorg.com/blogger/> JOHO blog. Several Connectors posted great comments to David's latter post. Would that all PR people thought like that. posted by Jerry at <http://www.sociate.com/blog/archives/2005_08_01_archive.html#11218909547908 1479> 3:40 PM