[sociate] BJ on stealth mode

BJ Fogg has one of the more interesting jobs on the planet. The "
<http://captology.stanford.edu/> captology" program he runs at Stanford
University studies
<http://www.amazon.com/exec/obidos/ASIN/1558606432/jerrymichalskisr>
persuasive technologies: things that make us change our behaviors, such as a
TV that runs only when you ride the exercycle attached to it.

A few moons ago, we sat over dinner while he described a startup he was
launching. I liked the idea lots, but was curious why he wanted to be so
secretive about it. Today, BJ
<http://bjfogg.typepad.com/bj_foggs_weblog/2005/10/stealth_mode_is.html>
blogged a very nice answer.

 <http://yackpack.com/> Here's what he was creating.


posted by Jerry at
<http://www.sociate.com/blog/archives/2005_10_01_archive.html#11304826549371
2213> 10:20 PM

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