[sac-board] Re: SAC Handout for 2007

In general, I agree with Rick's assessment in that the front panel of a 
tri-fold brochure should just containg something that generates attention. A 
lot of text probably doesn't entice someone to open the brochure. That being 
said, I do like the colorful map as it shows detail that isn't present on 
the other map. Whether that detail is necessary is another matter.

If it's not too much trouble, can you prepare one of each style? I can print 
each style in a sufficient quantity and we can decide later which one is 
more effective. I think the design phase has gone on long enough.

Peter

----- Original Message ----- 
From: "Paul Dickson" <paul@xxxxxxxxxxxxxxxxx>
To: <sac-board@xxxxxxxxxxxxx>
Sent: Thursday, November 30, 2006 8:41 PM
Subject: [sac-board] Re: SAC Handout for 2007


On Thu, 30 Nov 2006 15:56:22 -0700, Rick Tejera wrote:

> >From then looks of this you didn't make any changes. As I mentioned the
> current readability (which has been tested on 3rd parties is not good. I
> also mentioned that the map is overkill. We do not nee to take up 2/3 of 
> the
> inside space with a map. Look at any similar type of brochure and you'll 
> see
> the maps are pretty basic and include directions to the location. They are
> also placed on the back page.
>
> Again, the text need to be the primary ingredient on the inside space. The
> cover should have an eye catching graphic (A photo or something similar.),
> the title and a brief overview of what's inside. Text is NOT eye catching.
> Please get past the stubbornness on this as I can't give my sanction to 
> the
> brochure as it is currently formatted.

My stubbornness is just my not wanting to bicker with you.  While I thank
you for getting some third-party input, I do believe you're taking your
perceived results far too seriously.

I currently have a problem of not being able to see the finished
product.  I don't have the experience to compare what's on the screen to
what's actually printed.  At the moment all I have is black & white
(although at 1200 DPI, duplex printed).  I can't hold the screen at
different angles and different lighting conditions.  Perhaps Peter should
just print 2 to 5 copies and we can wait until next year to distribute a
more finished copy.

I'm going to try SAC-Announce to see if I can get some other images.
When I shrink the map, I'm going to need a lot of filler.

-Paul

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