[rollei_list] Re: OT iPod (was Re: Wanted to Buy Macintosh SE/30)

Lighten up IPod Bashers.

You do know that the ipod hooks up very nicely to a stereo system, and plays through speakers not pushed into the ear canal? It can also hook up to the car stereo. How about a two day car trip without cd's all over the passenger seat. I have my entire music collection on it (300 + cd's) in addition to pod casts of radio shows I miss while I'm at work, in addition to my calendar, contact list, family photos, and yes some videos, and I have room left on it to back up files from home and the office, and sync. some applications between several computers. It's beautifully designed, easy to work with, and fun.

But really I thought this user group was about Rolleis?

E.

On Sep 17, 2006, at 7:29 PM, Eric Goldstein wrote:

Frank Dernie wrote:
Wow Eric,
most of my colleagues in travel have an ipod, nobody uses it for video we all laughed at the very thought! 

Frank -

One of the first rules of understanding (or running for that matter) an enterprise is to come to grips with the fact that the overwhelming majority of the time, the customer is NOTHING like you, your friends, your coworkers, your vendors, your consultants. I cannot tell you how many companies fail to understand this simple truth and so fail to embark on a detailed and painstaking quest of understanding, communicating and building a successful relationship with their customers by knowing and understanding them very very well.

Why do you think the hearing loss is now prevalent with the ipod then? Since the 60s young people I know have been listening too loud on headphones (myself included), in the old days with MUCH more power than an ipod.

The effect of shooting sound directly into the ear canal is a big part of the problem, and earphone/headphone usage is many times that of what it was in the 60s-80s. Also, when we are talking about devices where half a watt will produce dangerous SPLs, it is of little consequence whether headphone amps were or were not more powerful then or now. Third, it is much more a social convention to spend a significant fraction of the day wearing earphones now, so usage is up not only in terms of penetration but also in terms of frequency/hours of exposure, and that matters a great deal. Finally, the headphones of the 60s and 70s were much more sound isolating than the ear buds now used by most, and that encourages higher SPLs when used out of the home to block unwanted noise and focus on the content.

For more on much of this, check out Bart Kosko's research:

http://sipi.usc.edu/~kosko/


Eric Goldstein
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