[rollei_list] Re: OT: Kodak Film Formats
- From: David Sadowski <dsadowski@xxxxxxxxx>
- To: rollei_list@xxxxxxxxxxxxx
- Date: Mon, 19 Jul 2010 01:50:26 -0500
Another article that draws much the same conclusion I did about what
killed 127. While the author does not exactly connect the dots
between the two sentences, a cause and effect inference is clear. My
own recollections are Kodak stopped pushing 127 cameras as soon as 126
took off.
http://silverbased.org/medium127/
"Meanwhile, 1963 saw another revolution: Kodak launched the first
Instamatic cameras, using the drop-in plastic 126 cartridge. This
incredibly successful introduction quickly dominated the
snapshot-camera market. During the 1960s, introductions of new 127
cameras dwindled to zero."
I also found another article lamenting its (apparent) demise, calling
it "extremely popular" in its day and the "crown Prince" of roll film
photography.
http://www.photographyhistory.com/cc6.html
"Back to the point, #127 roll film was never "slow and clunky" or
obviously "archaic" like #122. Just the opposite, it was small, clean,
and quick, yet provided an image area substantially larger than 35mm.
And #127 was never just an ill-advised marketing scheme or a
format-in-waiting like #828. Instead it was an extremely popular
medium for many years that required little initial promotion and
inspired confidence among its users. More importantly, photographic
manufacturers all over the world gladly embraced the #127 format at
first. They recognized its limitless potential, liberally experimented
with its application, and exploited it whenever and wherever they
could. Yet despite all of this, #127 roll film was somehow a victim of
its own prosperity, as it was never perceived to belong to any one
particular niche. Longevity grows from stability, and perhaps the use
of #127 was spread too thinly for the comfort level of the 1960's
market."
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