[rollei_list] Re: Kodak Discontinuing All B&W Paper

Don Williams:

> The fact of the matter is that, with respect to consumer products, Kodak
> didn't have to do any real marketing from the very beginning.  They did
> keep their bright yellow ads in front of everyone but that was it.
> 
> On the industrial side of things, Microfiche handlers, storage systems, and
> Computer output microfilm (COM) systems, they did indeed do old-fashioned
> marketing.
> 
> Consumer sales were simply a matter of letting it happen.  One thing I
> thought very strange is that the employee discount in the company store was
> only 10-20%, not as high as the discounts on the open market.
> 
> Countering that was their excellent employee benefits packages, however.
> 
> I'm sure things have changed since my last visit there.  When I was last
> there Kodak, Ilex, 3M, Xerox, Bausch, and many other companies were in town
> and everyone knew everyone else.


From the get-go and for quite some time, Kodak did an extraordinary job of
marketing, particularly channel-marketing and distribution.

But you are right Don, the company has "reorganized/restructured" (by their
own definition) many times over the past 15 years and it sounds like you
knew them quite some time ago...


Eric Goldstein

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