[rollei_list] Re: Decline of Rollieflex/Film

  • From: Marc James Small <marcsmall@xxxxxxxxxxx>
  • To: rollei_list@xxxxxxxxxxxxx
  • Date: Thu, 25 Mar 2010 15:56:02 -0400

At 04:42 PM 3/25/2010, Austin Franklin wrote:

>Anyway, what's the point of what you've cited?  I know all that.  I've been
>using and collecting Hasselblads for decades.  It has not a thing to do with
>your claim that somehow Hasselblad didn't have anything to do with the
>decline in sales of the Rollei TLR.  And, I'm still a bit miffed how anyone
>could believe that.  IF the Hasselblad weren't around, what would people
>have bought if they wanted a high end MF camera?

Austin

A much stronger case can be made that Hasselblad demolished the Zeiss Ikon MF line than that it hurt Rolleiflex. No one who wanted a reliable camera ever considered buying a Hasselblad 1600F or 1000F: these cameras were denounced in every review for their erratic behavior. Great lenses, bad camera, I recall Herb Keppler described them. Hasselblad WANTED to get into the pro market but just could not do so until the 500C was introduced. And, in the end, the Hasselblad competed directly with the Ikoflex and the Super Ikonta and did them in to the death for quite a few reasons. They went away at the very time when Hasselblad finally got its act together with the 500C. Voigtländer did not re-enter the MF market after WWII, in part due to the British Army's support of Franke & Heidecke.

And, of course, it took the Soviets to make the 1000F a viable product: my Kiev 88 is what Hasselblad ought to have been making in 1948!

(To keep the record straight, Austin, I own a Voigtländer Bessa, a Bessa 66, two Super Ikontas, two Ikoflices, six Rolleiflex TLR's, and three Hasselblads. I have run a LOT of film through all of these, but I can honestly say that I have no bias here, just love for the different abilities of all of these cameras.)

Marc


msmall@xxxxxxxxxxxx
Cha robh bàs fir gun ghràs fir!

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