[rollei_list] Big Companies and Little Companies

There is a gradation of business sizes, from General Motors and Toyota to
Marc James Small, Attorney at Law, with his two secretaries, and himself
having a wife constantly pointing out he can afford but one of them. =20

A successful large company enjoying a huge inrush of funds can afford to
support a niche market.  When Big Yellow was Big Yellow, it could afford to
underwrte the Eastman House and to continue in production items no longer
fiscally supportable.  This was true of all of the large photographic
houses.  And then disaster hit, the "digital revolution".

Kodak has no spare funds to spare for the continued process of
money-loosing items;  this is not a result of an excess of MBA's or CPA's
in their inventory;  it is a flat economical reality.  Kodak is a big
company and has to operate on a big scale.  If it ever recovers a space of
economic success, then, yes, I suspect that they will be willing to honor
their heritage with some schwarz-weisse and color emulsions, paper, and
chemistry.  But, during their time of travail, do not expect that from
them:  Kodak is trying to survive.  They have now cut out B&W paper
production. Next year, it will be B&W film production and the year after it
will be color papers und so weiter.  Chemical process is a dead item in
Rochester and, if Kodak wishes to survive as a player, this is the right
choice.  Go for the main choice, and go digital, as that is the growth=
 market.

Small companies have an entirely different level of complexity:  for one
thing, when Ilford was hived off as a photographic company, it dropped two
or three levels in terms of the envirornmental standards imposed on it, due
to the reduced size of the corporate entity.  And the cost of observing
environmental regulations fell by a factor of three or more.

In the end, small companies occupy niche markets far better than do large
companies.

Marc

msmall@xxxxxxxxxxxx=20
Cha robh b=E0s fir gun ghr=E0s fir!

NEW FAX NUMBER:  +540-343-8505



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