[rodgersorganusers] Re: New Organ Blues

Noel, thanks for your comments and insight here.

Al

--- noel jones <gedeckt@xxxxxxxx> wrote:
> 
> Two issues have emerged here:
> 
> 1. Organ buyers are concerned they will be charged
> too much by dealers.
> 
> 2. Dealers are concerned some dealers will not
> charge enough.
> 
> Al has a valid concern.  
> 
> A "weak" dealership will be evidenced by poor
> response to service calls, 
> unfriendly personnel once you have bought (or even
> worse before you 
> buy). little presence in the community through
> advertising and events 
> and heavy discounting.
> 
> Why is discounting bad?  The typical pipe organ rep
> often does it part 
> time, working as a church musician or teacher as
> such, and they get a 
> commission check when the church buys.  They are not
> required to service 
> the organ, have a place where people can see new
> ones, keep new ones 
> around in stock, have people ready to answer the
> phone either in person 
> or by an efficient voice mail/paging system...
> 
> Rodgers could sell that way.  Rodgers has felt,
> historically, that this 
> model sales situation benefits them and the
> customer.  Cutting prices by 
> only having a sales rep could lower Rodgers
> prices...which would cause 
> Rodgers to sell more organs in some people's
> thinking.  But the support 
> system would not exist...which would hurt sales.
> 
> Imagine buying a Rodgers and being told, when you
> called for service, 
> that you have to use a local repair firm...that may
> have no experience 
> and no connection with Rodgers...happens all the
> time in this business. 
> If the tech is willing to work on your instrument,
> he learns how to fix 
> it using your $!
> 
> But the real problem with discounting is that if the
> dealer does not 
> charge enough to maintain their sales and service
> organization  the 
> business cannot succeed and are  not there when you
> need them.
> 
> Saving money is good, being left out in the cold
> when you need help  is 
> not and we all know that when we buy at a discount
> we can expect less 
> support.  At Walmart you buy it and if doesn't work
> for you, you take it 
> back.  
> 
> I have been in the organ sales business since 1977. 
> I have never seen a 
> situation in which a customer was overcharged by a
> dealer. I have seen 
> situations where customers come in to discuss a
> trade in and they tell 
> us that their organ was $90,000 when they bought it
> but the dealer let 
> them have it for $45,000.  The organ is almost 
> always a $45,000 organ.
> 
> At this time price checking is a given with easy
> access to dealers phone 
> numbers...
> 
> noel jones
> 
> 
> 
> 
> 
> 
> New link to Christmas Music at www.frogmusic.com!
> 
> 


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